Research On Yimeng Red Culture Communication In The Context Of All Media

Yimeng red culture,as an important part of Chinese red culture,promotes the development of politics,economy and culture in Yimeng area and other places.In recent years,Yimeng old revolutionary district,with Linyi as the main demonstration area,has paid attention to the innovation of red tourism,film and TV plays,and accelerated the spread and promotion of Yimeng red culture.With the organic integration of traditional media and new media supported by big data,the all-media has entered the public vision,and people have more convenient ways to obtain information and interactive feedback more quickly,this has provided a new development opportunity for the dissemination of Yimeng Red Culture,and has also brought the inevitable impact.How to change the dissemination of Yimeng Red Culture into "communication" under the all-media craze is an urgent task to be explored.This paper studies the related issues of Yimeng Red Culture Communication from the perspective of communication.The main body of the article is divided into four parts.The first part,deeply unscramble the connotation and characteristics of Yimeng red culture,and expound its remarkable regionalism,specific mass character and distinct epochal character.Its practical significance is extended in four aspects:educating people,setting"standards",improving social atmosphere and enhancing self-cognition.The second part,according to the first-hand information obtained from the questionnaire analysis,shows the status of Yimeng Red Culture Communication.At present,initial progress has been made in the dissemination of Yimeng Red Culture,with initial achievements in the fields of cognition and practice of Yimeng Red Culture.However,there are still some problems,such as the weak propagandist consciousness,the lack of originality in the content,the single media,and the cognitive limitation of the propagandists,which continuously hinder the spreading opportunity of Yimeng red culture,and even the cultural "gatekeeper" is out of touch with reality,the Red Culture of Yimeng is simply regarded as the phenomenon of profit resources,being entertained and being misled by vulgar thoughts.The third part collects the literature materials of the red culture dissemination in the three revolutionary sacred places of Yan an,Jinggangshan and Xibaipo,and compares the reasons why the red culture of Yimeng does not have the advantage in value identification,propaganda channels and influence,so as to find the breakthrough point of promotion.The fourth part,orientates the audience group of Yimeng Red Culture Communication,studies the different audience psychology according to the mass communication law,analyzes the audience attribute.First of all,the direction of fine communication,build education,tourism,food,derivatives and other red cultural communication carriers,summed up the rigid conditions for cultural communication.Such as the introduction of professional talent,social network optimization,the expansion of tourism base,on the shortcomings of the feasibility of the proposed recommendations.Secondly,we should give full play to the advantages of the whole media,seek the meeting point between the media and Yimeng red culture,strengthen the management of the communication platform,filter the communication content,pay attention to the interactive nature of the communication,and vigorously introduce professional media talents improving the problems of Yimeng Red Culture s small spreading strength and narrow spreading range.The dissemination of Yimeng red culture under the background of all media can change the "preaching" and "political"style,enhance the vitality and appeal of Yimeng red culture dissemination,deepen the dissemination effect,and contribute to socialist modernization.