Research On The Application Of Chinese Character Graphics Creativity In The Catalog Design

Chinese characters are the historical sediment and essence of Chinese culture.They are the historical witness of the 5,000-year civilization.It is a graphic symbol produced by the ancients in order to record and transmit information.Chinese characters are not only ancient Chinese characters,but also aesthetic representatives of Chinese culture.Chinese characters not only serve as a language language,but also as a special art visual image.Through the exploration of Chinese character graphic art and its discussion of aesthetic value and connotation,Chinese characters are promoted from simple information dissemination function to visual graphic image language.To redefine and interpret the application in catalog design.This paper mainly studies the application of Chinese character graphic creativity in catalog design.With the rapid development of domestic economic level,the catalogue design with communication function is also facing new challenges.This paper introduces the origin of Chinese characters and the characteristics of Chinese character graphic creativity,and summarizes the concept of catalog design and the characteristics and functions of catalogues.Based on this,we will study the innovative strategy of Chinese character graphics application in catalogue design.By enhancing the advertising characteristics of the catalogue,the creative effect of the creative Chinese character graphics,the promotion of the theme based on the catalogue connotation attribute Chinese character graphic creativity and the creative value of the brand image in the design of Chinese characters in the catalogue design.Then it introduces the application method of Chinese character graphic creation in catalogue design,mainly from the reconstruction,deconstruction,isomorphism and heterogeneity of Chinese character graphics and the application of natural materials in catalogue design,in accordance with material application and diversification process.The integration of modern materials and traditional crafts in catalogue design makes the application of Chinese character graphics better in catalog design.Finally,an example study was conducted by using the QiaoFu Family Courtyard practice case.This paper intends to combine Chinese characters with traditional culture and catalogue design to fully exploit the charm of Chinese characters.It is necessary not only to understand themeaning of the Chinese characters,but also to understand the connotation of Chinese characters.Use its own unique perspective to review the graphic design of Chinese characters and creatively explore the charm of Chinese characters.Make Chinese character graphic creativity achieve more outstanding results in catalog design.This will be a renewed understanding and respect of the Chinese culture by the Chinese descendants,and it is also the world's increasing concern for China,which will bring new opportunities for the presentation of Chinese graphic creativity.