Dance Fitness Club Brand Design Research

More and more people are paying attention to their health and begin to pay attention to dance and fitness.Exercise in the right way,maintain a good body,enhance your body and keep your body healthy.In the future,various dance clubs will be popular.This paper mainly studies the brand image design of the dance fitness club,taking the brand image design of the Hanhui International Oriental Dance Club as an example,in order to further enhance its image,create a high-end brand club,promote the dance fitness club brand design practice,and provide more Development opportunities and opportunities will create a virtuous circle for the entire industry and win a good reputation.The article starts with the analysis of the big industry of the body dance fitness club,investigates the brand analysis and industry analysis of the dance fitness club,and analyzes the existing brand image design problems.At the same time,the design principles and design methods of the brand image of the dance fitness club are deeply explored,and an effective brand image design idea is formed for the dance fitness industry.Finally,it is determined that the excavation of Hanhui International Oriental Dance Culture as the fundamental starting point for reshaping the brand image,and the design content and specific application are established,and the previous theoretical content is verified and used.In terms of design practice,theoretical research and methodology are the starting point,content and principle,and through several aspects of design and application of club LOGO design,visual recognition system and new media promotion.The brand design of the dance fitness club should bring out the development concept of fitness training and the leader of dance education,and effectively spread the image,personality and characteristics of the dance fitness club to the public.