Discussion On Marketing Strategy Of Brand Image Online Promotion

With the vigorous development of the market economy,a certain product or service put into the market by the enterprise,in order to gain more consumers’ favor,increase customer stickiness,improve brand reputation,and then expand market share,it is necessary to take the product as the main body in the brand image.Based on marketing promotion.Common marketing promotion is divided into online marketing promotion and offline marketing promotion according to the attributes of channels or media.Different marketing and different precise marketing positioning are adopted for different products,and different marketing planning is adopted to carry out marketing execution work.Today,when people generally advocate healthy eating,“light food” products with low sugar,low fat and low calorie are popular in the catering market.“light food” is usually made from raw materials such as vegetables,fruits,chicken breasts and whole grains.Lord,colleagues who satisfy satiety reduce the body’s intake of calories and sugar as much as possible.In the Long Island Campus of Lake North America,a young brand,“Koala Light Food” was born in 2018.Through nearly one year of marketing practice,the US group take-out and We Chat friends circle as the main carrier,online Formed a relatively clear brand communication program,and achieved good market performance,ranking the top three in the market competition for similar products in the area of Zanglong Island.This article takes the author’s simple food brand “Koala House” as an example,and studies the topic through three methods: case study method,interdisciplinary research method and observation method.Among them,in the case study,the self-owned brand “Koala Light Food” was used as the research theme,and the in-depth analysis was carried out.The cross-scientific research method is a combination of two majors,namely marketing and visual communication,to carry out research on the marketing strategy of brand image online promotion..