Design And Promotion Of Brand Mascot For E-commerce

With the development of economy,the competition among commercial brands is continuing.Especially with the advent of the Internet economy era,a large number of e-commerce brands flooded into the market,making the competition between brands more intense.Although the e-commerce brand relies on the dividend of the rapid development of the Internet economy,in recent years,the development of e-commerce brand is in full swing.However,the online business model makes the brand image still natural disadvantage compared with the real brand.In addition,the phenomenon of homogeneity among major e-commerce brands is serious,so how to stereo the brand image is particularly important.As an important part of brand visual image,brand mascots are more abundant and more extensible than traditional LOGO.They can convey brand characteristics and brand emotions to a greater extent.This paper focuses on the new needs of e-commerce brand image in the era of Internet economy.Among all kinds of modern mascots,this paper mainly probes into the trend of modelling design and application promotion of brand mascots of e-commerce,and illustrates and evidences the design of brand mascots of "Fast Optical Fiber" with its own project example.This paper is divided into six chapters.In the first chapter,the background,significance,research status at home and abroad,research contents,research methods and innovations of this paper are elaborated.In the second chapter,the definition of business and the concept of mascot are explained through the method of literature analysis.Chapter three analyses the trend,advantages and disadvantages of mascot design in modern market through case analysis.In the fourth chapter,through the method of interview and investigation and the method of practical operation,I deeply analyze the design process of the brand mascot of "Fast Optical Fiber".In the fifth chapter,the mascot of "Fast Optical Fiber" is extended and promoted through "case analysis method" and "practical operation method".Finally,the sixth chapter summarizes the article.