On The IP Image Design Of Cultural And Creative Tourism Planning Of Wengcao Village In Western Hunan

An ancient village of the Miao ethnic group in western Hunan,which had been hidden in the mountains for many years without being known by the public,suddenly become a place where many stars and netizens yearn both physically and mentally.The author had the honor to participate in the early planning and design of the tourism promotion program of Wengcao Village,mined its deep historical and cultural deposits,experienced its transformation process and witnessed its miracle.Wengcao Village,like many traditional Chinese villages,has its own unique and mysterious culture: tea making,flower lace,Miao embroidery,weaving,and custom culture.The development of society and the influx of modern culture have broken the silence of Wengcao Village.With the distinctive ancient buildings being demolished one after another and the inheritor of intangible cultural heritages continuing to age without any successors,how to maintain the characteristics of Wengcao Village while carrying out reasonable development and utilization is the urgent problem for the village.How to make the image of the traditional village more popular through IP image design and develop the relevant cultural and creative tourism industry while promoting traditional regional symbols is the research goal of this paper.During the project,the author carried out a thorough investigation on Wengcao Village,collected a large number of pictures and video materials about traditional crafts with the regional characteristics of Wengcao Village,and further improved the plan through this opportunity of graduation work based on the previous foundation.Design a series of IP images of Wengcao Village and related cultural derivatives.In design practice,the author will combine the regional cultural background of Wengcao Village and the problems it faces in the promotion of rural tourism brand to design the IP image of Wengcao Village.By studying the IP image design of Wengcao Village,explore the design mode of combining art and commerce and put forward some suggestions and prospects for the application of IP image in the cultural and creative tourism of traditional Chinese villages.