Application Of Situational Interaction In Public Service Advertisement "Silent Sin"

In the contemporary society where information abounds,the widespread application of online media has become an important way for modern people to effectively understand social information and social phenomena.In recent years,with the development and transformation of the times,the traditional advertising effectiveness has become increasingly limited,and the inherent forms of advertising have been difficult to meet the needs of human beings in the new era of advertising.In order to better disseminate advertising,communicate with the audience,and let the audience voluntarily accept advertising information is the primary goal pursued by advertising designers in the new era.Situational interactive advertising attracts the public with novel forms and interesting interactive experiences to achieve more efficient communication purposes.This form of advertising is bound to become one of the trends in the development of advertising in the future.This article will explore and study situational interactive advertising as a breakthrough point,analyzing its concepts,characteristics,and design principles.Breaking the traditional form of public service advertising,changing the inherent one-way communication method that forces the audience to accept advertising information,so that the audience can voluntarily and actively accept advertising information.In terms of the subject matter of public service advertising,this paper selects the social hot topic of domestic violence,comprehensively analyzes the development of domestic public service advertising against domestic violence,seeks the innovative integration of public service advertising and situational interactive advertising,transforms traditional advertising creative design,and extends this to the practical design of "The Sin of Silence.".The thesis focuses on the design principles of situational interaction and the interactive creative analysis of "The Sin of Silence",hoping that the creative design can effectively convey the connotation that public service advertisements want to express,enable public service advertisements to exert their due social effects,contribute to the public cause of opposing domestic violence,and explore innovative development ideas for traditional public service advertisements,I hope it can effectively promote the healthy development of domestic public service advertising.