Credibility is the lifeblood and playing a crucial role in charitable organizations,which has been an important evaluation indicator of charitable organizations.The level of credibility of a charitable organization can reflect not only its basic operating conditions,but also the degree of social approval and its role in social services.However,the credibility of some Chinese charitable organizations were reported negatively in recent years,which made the public suspicious of their credibility,as a result that these organizations were plunged into crisis of confidence and their social images damaged badly,all these hindered the sustainable development of Chinese charities.This kind of phenomenon arises the whole society to think about it,especially attracts the attention of ethical workers.This paper will research on the issues of credibility of Chinese charitable organizations from the perspective of ethics,including the current situation,harm and the ethical root of lack of credibility,in order to seek ethical approaches for reconstructing our charitable organizations’ credibility.It begins with the research on ethical foundation of credibility of charitable organizations,pointing out that the psychological basis of charity is voluntary moral behavior;the pursuit of its value goal is fairness and justice;the requirement of intrinsic value is integrity.Then,the paper will analyze the performances of charitable organization who is lack of credibility currently,harm and the ethical root.For example,the degree of social cognition for charitable projects is low,donors loss confidence in charitable organizations,the management of donation is not full transparent,the public distrust charities,and so on.All these do a lot of harm to Chinese charitable organizations.It can not only lead to the decline of charitable enthusiasm of citizens,but also make charities come to public crisis,even cause social moral anomie and social contradictions.What’s more,the causes of this chaotic phenomenon will be discussed in ethic aspect,covering the weak sense of responsibility,confined traditional ethics,poor faith social environment,feeble service consciousness and lack of professional ethics.Finally,we put forward some ethical approaches to the reconstruction of the credibility of Chinese charitable organizations,which is based on the purposes of poetical justice,the construction of a harmonious society and fairness and justice in ethics.First,we should have a profound understanding of the ethical essence of charity,which is the essence of reconstruction of credibility,mainly including the adherence to the value principle of “people-oriented”,the “unity of efficiency and fairness” as value standard,the “distributive justice” as value goal,and “all-round development of human beings” for the destination of value.Second,creating a charitable atmosphere is the basis of reconstruction of credibility.Third,we need to set up a sound development mechanism for charity,such as improving related policies,promoting the incentive security mechanism,and establishing the value guidance mechanism for media,which is an important strategy for charity.Fourth,charitable organizations should strengthen self-discipline.The construction of charitable organization norms is supposed to be enhanced,the social credibility of charities and the working teams need to be improved,and the professional qualities of staff must be advanced. |