Visual Image Of Jewelry Brand Based On All Media

Today,with the rapid development of material science and technology,human pursuit of material has gradually risen to the spiritual level,identity,personality,taste and so on.Therefore,more and more products begin to focus on the construction of brand value,and the value of the jewelry industry at the cultural and social level is very different from other consumer products.Its particularity makes the jewelry brand an important source of excess income for jewelry enterprises,and the brand Image is the key to building brand value.The construction of brand image has always been inseparable from the spread of the media.In the past,the traditional media era was subject to various degrees of restrictions.With the development of technology,the media form is increasing,the audience base is expanding,and the communication environment has undergone tremendous changes.These huge changes have also provided a broader field for the shaping and dissemination of brand visual image.After China entered the WTO,a large number of foreign jewelry brands successfully entered China,and carried out wonderful on-the-spot case teaching for domestic jewelry brands.It is only enough for domestic jewelry brands to truly feel that brand awareness is not enough.The weight.This paper analyzes the brand visual image from the whole media background,the application of brand visual image in jewelry brand,the current problems of jewelry brand visual image design,the design points of jewelry brand visual image and the visual image design of jewelry brand in the whole media environment.Starting from the development trend,I hope that through the discussion and analysis of this article,the research and summary can help the construction of visual design of other jewelry brands.