Research And Practice Of Modular Design In "Light Cotton Doctrine" Brand Experience Space

The competition between the home textile industry is fierce,consumers in the pursuit of commodity quality at the same time began to pay attention to the experience brought by the brand culture how to establish a home textile brand corporate image and brand loyalty is the transformation needs to face the major challenge.Commercial space need to break out after the transformation on the space of a single layout,to adapt to different under the same brand sales space design requirements,in the space design to achieve the unification of brand style will be widely applied to product design and modular design and the combination of commercial space,can effectively solve the current problems faced in home textile brand sales space.Paper based on the theory of modular design in the commercial space research,focusing on consumers for home textile brand identification is analyzed,and on the characteristics of commercial space,modular design in the application of the summary,project with the brand experience light cotton,space design,summarized home textile brand in the design of product sales space,how to meet the design requirements and the use of modular design feature.In the first part of this paper,the design effect of the brand experience space of light cotton doctrine is displayed,including the effect plan of the experience space and the sketch in the design process,which intuitively shows the design process of the brand experience space of light cotton doctrine and the application of modular design in the space.Light cotton socialism brand experience space design in the second part,first introduced the modular design in commercial space overall application significance and the purpose of the present situation,through the analysis of the modular design of commercial space at home and abroad,and concluded with a personalized space and space function diversified commercial space is quite popular with the consumers,then analysis of modular design in the value of application in the design of commercial space,combining the modular design and commercial space has the practical value of ecological value and customer value demand.Finally in light cotton socialist brand experience in the design of the space program into the concept of modular design,investigated and analyzed the consumers shopping center brand design theory analysis,summed up the light cotton brand experience design concept of the space,the space is defined as a contemporary and contracted design style,the main consumer groups are defined as the young,to extract the modelling of cotton as space design elements,the theme is defined as a light cotton,intended to create a natural have sexual narrative artistic conception,at the same time the use of modular design can adapt to different commercial space of high quality home textile brand experience shop.Design projects with the brand experience space design of indoor light cotton,layout of sales atmosphere build home textile products display and modular design of interactivity and so on,with the light cotton brand experience the modular design of space conception,build an experiential brand,for the consumer shopping space,let consumers in shopping at the same time to produce certain recognizable brand,increase the shopping pleasure.