Study On The Symbol Communication Of Mongolian Cultural Elements Of Hohhot

Using Saussure's symbolic theory to analyze the symbols of Mongolian cultural elements in Hohhot,we first analyze the definitions of elements,cultural elements,symbols,urban symbols,urban national cultural elements,etc.,and then limit the scope to Mongolian cultural elements symbol,and further analysis of the Mongolian cultural elements symbol of Hohhot.Take Hohhot,the capital of Inner Mongolia Autonomous Region,as an example.Natural environment symbols,Mongolian neighborhood symbols,major architectural symbols,Mongolian costumes,diet,language symbols,Mongolian music,Matouqin,Humai symbols,Mongolian images are all representative of Mongolian Symbols of the city.However,there are few forms of representative brand symbols in the process of transmission of Mongolian cultural elements symbol.The spread of Mongolian cultural symbols is biased towards commercialization,and the channels of folk cultural elements are not well spread.It is recommended to create rich urban representative brand symbols,enrich its communication forms,and shape urban public space.While pursuing commercial economics,we must also maintain the quality of urban cultural symbols.