Shanghai Culture Shanghai Native Packaging Design

Local culture is the sum of material and spiritual culture based on special historical circumstances and geographical and cultural background in the history of the development and is different each other. The cultural differences between the various regions can be understood through the study of local culture. Local special product has strong regional because of their strong local characteristics and packaging and carries and spreads the local culture. As a result, it can be triggered by local special products for people to understand and explore the culture of different regions. Therefore, it is natural for local special products packaging with geographical and cultural to play a certain role in promoting culture of different regions as well as promoting mutual understanding among people.Known as the Paris of the East, Shanghai makes an international legend. Shanghai is famous as Chinas largest port city full of modern charm on the basis of difference with other parts of China. Subject to the unique geographical advantage and historical circumstances, during the development process, the communication, collision and fusion of different culture from around the world arise in Shanghai and the Haipai Culture with the unique character, i.e. "Welcome everyone, accept every culture" is formed.As the source of Haipai Culture, How should Shanghai expound Haipai Culture to the world, and let more and more people accept and understand it? Shanghai local special products is one element of Shanghai local culture, and the package thereof plays a very important role in propaganda of Shanghai. Maybe it is a good attempt to spread Haipai Culture by the use of local elements of local special products packaging. To spread Haipai Culture by the local special products packaging, from the big perspective, it is conducive to communication of Shanghai culture and conducive to foster the image of Shanghai city; from small perspective, it is significant to improve the overall packaging design of Shanghai local special products. In this paper, starting from the relationship between local special products, local special products packaging and local culture, depending on the analysis of Shanghai local special products, the role and influence on spreading Haipai Culture by Shanghai local special products packaging is proved. What's more, with bold attempt, new Shanghai local special products packaging with Haipai nature is designed by combining typical art type of Haipai with Shanghai local special products packaging.Based on the research of Shanghai special local Packaging design, the author looks forward to, in theory, give a example for other cities in spreading local culture and establishing city image by the use of special local products packaging design, and inspire the research of special local products packaging design, and in practice, enhance the overall level of special local products packaging design.