Research On The Current Industrial Situation And Cultural Strategies Of Chinese Art-house Cinema In The Context Of Consumer Culture

Art cinema is an indispensable and important part of the film industry.Cinema as an important part of the film industry,art cinema and commercial cinema together constitute the cinema industry chain.From the perspective of the history and current situation of film industry in the world,the study of art cinema is related to the sustainable development of China's film industry.Today,China's film market has developed into a world power in terms of industry volume.Although the growth rate has slowed down,it is still in a relatively rapid process of development.More and more movie audiences go to the movies with the idea of "entertainment pleasure" and take the "entertainment first" mentality to consume in the movies,which has become the biggest feature of the consumption culture in the cinema industry.To explain the cinema line in the context of consumer culture is to look at the terminal link of China's film industry from the perspective of mass culture.At the present stage in our country,commercial movies and cinemas are still the dominant ones.Art movies and art cinemas still belong to the minority culture in our country.The development of art cinemas is a necessary supplement to the current stage of the film industry in our country.In recent years,our country has made considerable progress in the development of art cinema,and has made preliminary exploration of the mode.It takes the Independent Cinema mode of Beijing Contemporary MOMA Broadway Film Center,the art cinema line mode of China's art film projection alliance and the campus and public Cinema mode of the 21 st Century Campus cinema line as representatives.By means of literature analysis,field investigation,comparative study and interdisciplinary research,this paper makes an analysis of the current situation anddevelopment of art cinemas in China in the context of consumer culture,and puts forward some suggestions on their future development trend and direction.The three successful art cinema modes in China not only regard cinema as the terminal link in the film industry chain,but also make a great deal of contributions to the positioning,content and function of cinema,creating a new concept of public art space,creating a kind of life aesthetics and building a complete closed-loop of the film industry.In this paper,I want to discuss the necessity,successful experience and development direction of the development of art cinemas in China,and the positive interaction of promoting the overall development of the film industry in China,as well as the impact on popular culture and artistic life.