Research On The Factors Affecting The Completion Rate Of Cultural Media Crowdfunding

As a recognized sunrise industry in the international community,the cultural media industry has sustainable development potential.With the continuous optimization and upgrading of China's economy and industrial structure,the role of the cultural media industry in absorbing social capital and stimulating economic growth is increasingly evident.It is a key link to improve the economies of scale of the Chinese market and promote the process of market-oriented reform.As a high-yield,highpromising emerging industry,its development is inseparable from a large amount of financial support.However,due to the traditional single narrow financing channel,it is trapped in the dilemma of “funding difficulties and expensive financing”,which greatly restricts small and medium-sized enterprises.The healthy development of cultural enterprises and the cultural media industry are flourishing.With the continuous advancement of science and technology,crowdfunding,a new model of internet finance,has gradually taken root in China.As a new financial format,its ultimate core function is to serve the real economy,innovate the new model of industrial financing,and realize inclusive finance.Serving both ends of assets and funds.As a combination of “creative + platform + capital”,crowdfunding has reduced the trading links between the two parties,breaking the traditional financing pattern and greatly improving the output efficiency of the information age.At the same time,crowdfunding financing has gradually accelerated the integration with the cultural media field.This new financing model of “funding,investment and loan” integration has been well adapted to the cultural media industry's own light assets,creative ideas,and staged differential risks.The characteristics of the structure,organically combine financing and intellectual capital with social capital and external resources,help to stimulate the market vitality of the cultural media industry,break through the financing bottleneck of industrial development,optimize resource allocation,and promote the sound and stable development of the industry.This paper first summarizes and sorts out the literature and research status of domestic and foreign scholars about crowdfunding and cultural media industry financing,and then analyzes the development status of China's crowdfunding market and the financing dilemma of cultural media crowdfunding.In this theory and reality In the background,it is determined that the cultural media crowdfunding is the research object of this paper,and the financing completion rate is taken as the quantitative index of this study.Subsequently,this paper systematically explores the influencing factors of the cultural media crowdfunding completion rate from the perspectives of crowdfunding platform,fundraiser and crowdfunding project.The system framework theory of crowdfunding influencing factors is proposed for the first time.The collector captures the sample data of the “Mount Point Network” crowdfunding platform,conducts empirical analysis on the influencing factors of crowdfunding project financing completion rate,tries to enrich the theoretical research system of the crowdfunding market segment,and alleviates the development of China's cultural media industry.The funding puzzle.The birth of artificial intelligence and big data is a natural choice for human beings to enter the uncertainty space from a deterministic world.They accelerate the penetration and application of network and information technology in all aspects of our lives.In this paper,based on the independent sample ttest,one-way ANOVA and multiple regression analysis,the paper uses the Python language data analysis tool to do multiple regression analysis and SPSS data analysis software to compare the regression results.The results show that the results are consistent,the regression prediction model has a good fitting effect,and the multiple linear regression model of explanatory variables and explanatory variables is established.The research results show that the project characteristics,project social attributes and project quality characteristics have great influence on the completion rate of crowdfunding.The fundraiser's regional and platform verticality have a significant impact on the crowdfunding project completion rate.Finally,the conclusions and limitations of the research conclusions of this paper are summarized,and relevant guidance suggestions for the development of cultural media crowdfunding are provided from the perspective of project sponsors,crowdfunding platform and government.