Research On Dynamic Poster Design In The New Media Era

Dynamic posters are generated by application based on the environment of new media development.It uses new media technologies and dynamic expressions to add the concept of time and space to traditional posters.The research object of this article is dynamic posters in the new media era.Based on the design research in the new media era,the content and design expression of dynamic posters are explored,and the development and application of this new visual expression form in the new media era are analyzed.Through a large amount of data,this article studies the characteristics,differences and comparison between dynamic posters and traditional posters,as well as the innovation of artistic forms and the changes in communication carriers.The age of reading pictures caused an audio-visual imbalance,which affected the multi-sensory experience.In the new media era,changes in communication methods and their diversity have made the relationship between hearing and vision more and more close,creating many environments which are friendly with multi-sensory expression,strengthening the closer connection between the audience and the art work.The audience's emotional dimension has been expanded to a certain extent,so that the audience has a deeper understanding and cognition of the work.This thesis summarized the advantages of dynamic posters in the new media environment.Guided by the characteristics of multiple visual effects,rich narrative stories,expanded information capacity,progressive emotional experience,and clear interaction and communication,it has innovated the design concept and form of dynamic posters.This theme dynamic poster uses traditional hand-painted illustrations combined with collage to present visual effects,and combines non-visual information with the picture,trying to balance the visual and audio of the work,thereby deepening the design atmosphere experience.