| The era of digital communication development construction of the integration of computer technology and communication technology,changing and shaping the modern people’s way to obtain information,visual communication design and digital intergration of the inevitable,in order to better adapt to the new mode of communication and media,dynamic poster art grow in poster art on the basis of the static.As one of the art form of visual art and digital technology of superposition,dynamic poster art closely fit in the current design context and production platform,and the subject of delineation of the concept: Based on computer technology,in the two-dimensional space in which digital visual elements mobilize convert text,color,graphics and other elements,and with the help of digital terminal in order to achieve mass communication,convey information and guidance to the art form of persuasion.Based on the available information,the author divides the dynamic poster into four categories: GIF,Cinemagraph,Flash and AN and H5 from the perspective of production technology,and discusses the different categories of technology characteristics.The second part analyses the dynamic design of dynamic posters from three aspects of the text deformation,graphic image and color conversion,and summarizes the specific methods of its dynamic effect design,focusing on the dynamic communication language of the dynamic poster art.The dynamic visual elements are analyzed from five perspectives,namely,calligraphy art,Chinese character and design,patterning of Chinese characters,3D modeling of Chinese characters,and creative arrangement of English in English.The graphic images carding three aspects of the dynamic design of abstract geometry,cartoon animation and traditional symbols,due to the dynamic Poster and animation art.The connection of the operation is further explained from the style,the concrete style and the hand painting style of the cartoon animation.The digital media determines the color pattern of the dynamic poster art and the neon color that the static poster is difficult to present.The "movement" of the art of dynamic poster? The topic is written in four aspects,including copy writing,graphic displacement,image transformation and color alternation.The third part studies the narrative method and communication mode of the dynamic poster art.Combined with the cases of relevant works,it puts forward the multi-layer narrative language,the multi linear narrative structure,the three-dimensional communication structure and the high efficiency transmission characteristics of four points.Finally,the author from the visual communication design of the quality of the design,dynamic poster art characteristics,the status quo The development trend and other aspects are summarized in order to meet the design practice and theoretical rules of the dynamic poster art,and to provide reference for the further theoretical research of the dynamic poster art and the creation of the related design and production personnel. |
