Research On The Influence Of Tourism Development On The Change Of National Culture Of Sunan Yugu Nationality

With the rapid rise of China's economy,Tourism not only drives the economic development of ethnic minority areas,but also becomes a necessity for people to enrich their spiritual and cultural life.Driven by the experience of economic trends,tourists put forward higher requirements for cultural experience,which also brought tourism development to the local residents with many negative impacts.The impact of tourism development on national cultural changes has become the focus of academic circles.For ethnic areas,cultural differences are the characteristics of humanistic tourism resources that are most attractive to foreign tourists.Generally speaking,ethnic areas are far away from prosperous cities,and the level of economic development is relatively backward.Tourism has become a medium for different cultural communication.While driving economic development,it has greatly improved the living standards of local residents and the degree of modern civilization.However,tourism activities have weakened the traditional beliefs and values of ethnic minority areas.Traditional cultures have been over-consumed,and the original rich cultural culture has been degraded and vulgarized.These have had a great negative impact on the benign development of tourism in ethnic areas.The development of ethnic tourism inevitably produces the phenomenon of national cultural changes.The objective view of the dialectical relationship between the development of ethnic tourism and the inheritance of national culture is of great value to promoting the benign changes of national tourism.This paper takes Sunan Yugu Autonomous County as the research area,and conducts field research through Sunan County,with cultural communication theory,tourist gaze theory,stage authenticity theory,cultural reproduction theory,and interest subject theory as the theoretical support,combined with literature analysis methods,qualitative combined with quantitative methods,the national cultural evaluation model was established,and the degree of influence of tourism development on the cultural changes of the Yugu nationality was analyzed.The study found that tourism development has the greatest influence on the material culture of ethnic minorities,followed by behavioral culture,and has the least impact on spiritual culture.In behavioral culture,the changes of consumption pattern in local residents is the most obvious.In general,the values of the local residents and the level of local civilization in Sunan Yugu autonomous county both have undergone significant changes.Finally,put forward specific suggestions on the sustainable development of Yugu nationality tourism.The purpose of this study is to make a quantitative analysis of the degree of change of national culture under the influence of tourism,so that people can more objectively view the phenomenon of cultural change,and finally provide a certain reference for the sustainable development of tourism and cultural heritage in ethnic areas.