Study On The Issue Of Chinese Animated Film Value From The Perspective Of New Age Cultural Construction

The report of the 19th Party Congress in 2017 clearly stated that "culture is the soul of a country and a nation.Cultural prosperity leads to national prosperity,and a strong culture makes a strong nation.Without a high degree of cultural self-confidence and the prosperity of culture,there will be no great rejuvenation of the Chinese nation.We should adhere to the path of developing socialist culture with Chinese characteristics and stimulate the creative and creative vitality of the whole nation's culture so as to facilitate the construction of a socialist cultural power." As an emerging industry in the new era,animated film bears the important task of developing economy,inheriting culture and leading society.The development of Chinese animated films in the new era is of great significance for promoting the core socialist values,meeting the growing needs of the people for a better life,and enhancing the country's cultural soft power and cultural self-confidence.Under the development of globalization and informatization in today's world,the development of Chinese animated films is not only a once-in-a-lifetime opportunity,but also a severe challenge.As the largest developing country in the world,cultural construction is of great significance to China's new era,new journey and new goals.Film art,as a product of modern technology,is becoming more and more important in the process of cultural construction,and is responsible for clarifying positions and choices and communicating history and present tasks and missions.Animation films originated earlier than movies,and showed their status as carriers of culture,especially values,in the long process of development.Chinese animation films have local characteristics in the dissemination of values,but there are also many problems.Under the background of Xi Jinping's cultural construction in the new era,it is very important for the development of Chinese animated films in the future to find a way to reform the values of Chinese animated films and balance the depth of culture and values.Based on the current situation of the development of the values of Chinese animated films in the new era and the difficulties they face,this paper tries to analyze the present state and outstanding problems of the values orientation of Chinese animated films in the new era through the relevant report of Comrade Xi Jinping on cultural construction at the 19th National Congress.With the aim of transforming the values of new China's animated films,and with the aim of promoting the development of the Chinese animated film industry and enhancing the self-confidence of the socialist culture with Chinese characteristics in the new era,the author studies and discusses the value issues of Chinese animated films.In this paper,literature research method,case study method and comparative study method are applied in the process of discussion from three aspects:The first chapter summarizes the value status quo and problem analysis of Chinese animated films in the new era;The second chapter explains the causes of the problems arising from the values of Chinese animated movies in the new era;In the thied chapter,according to Xi Jinping and the contents of the cultural construction of the new era,the author puts forward several ways and methods to reform the value orientation of the new Chinese animated film.