The Management System Of Theater Under The Perspective Of Arts Management

In today's prosperous cultural market background,the cultural and art industry is rising,and as a place for artistic performances,the management of the theater is particularly important,which determines the development,positioning and trend of the relevant cultural industry.When the cultural industry was injected into the socialist market economy,state-owned song and dance troupes had to make drastic reforms to adapt to the new environment.At present,a large number of studies on theatre management mode are mainly concentrated in economically and culturally developed areas such as Beijing,Shanghai and Guangzhou,while in Hainan island which is located in a corner,due to the lack of long-term attention from scholars,relevant research results are very few.At the same time,in the era of rapid development of information technology,the discussion on theatre management has failed to keep pace with the development of theatre and its related industries.Based on the above realistic background of the theatre of Hainan province,this study attempts to fill the blank of the theoretically,and the Hainan province theatre since 2011 enterprises to evaluate the effectiveness of the marketization of operation system,for its management model is put forward in the perspective of art management of market positioning,marketing strategy,brand building,the respect such as system security.The innovation points of this paper are as follows:first,in terms of research content,Hainan song and dance theater,as a large-scale and high-end art performance venue in Hainan under the direct management of Hainan troupe,seeks for an effective path for its survival and development under the exploration of market-oriented operation and management mechanism.Secondly,in terms of research methods,the author used the method of participatory investigation and visit to conduct a long-term research in the theater,trying to restore the conflicts,contradictions,challenges and opportunities faced by a state-owned song and dance theater in the reform and development of market-oriented operation.Based on the above perspectives,it is expected that this study will serve as an inspiration for the management mode of Hainan song and dance theater in the future market competition of cultural industry economy.