Study On The Impact Of Guandong Culture On Tourist Consumer Behavior Of Urban Agglomeration In Central And Southern Liaoning Province

With the rapid development of China's economy,the demand for urban tourism consumption market is also growing,tourism has been integrated into people's daily life,and regional culture has become an important part of attracting tourists.Tourism consumers pay more and more attention to the cultural factors of tourism destinations,so it is of great practical significance to understand the influence of local culture on tourism consumer behavior.According to the national “13th Five-Year Plan” and the development plan of the Urban agglomeration in south central Liaoning province,the central and southern Liaoning urban agglomerations should be built into a domestic first-class and internationally leading urban agglomeration,with Shenyang and Dalian as the two core cities of the urban agglomeration.In the development plan of the urban agglomerations in central and southern Liaoning,the primary problem is the transformation and development of resource-based cities.Therefore,vigorous development of tourism can drive the economic transformation of resource-based cities.The Guandong culture possessed by the Urban agglomeration in south central Liaoning province is one of the regional cultures of the Chinese nation that has been inherited for thousands of years and has distinctive characteristics.It has a certain status in the history of the development of civilization in China.Therefore,understanding the influence of Guandong culture on tourism consumer behavior can help the rapid development of tourism in the central and southern Liaoning urban agglomerations and enhance the soft power of the urban agglomerations in central and southern Liaoning.This study mainly defines Guandong culture as a perceptible cultural external manifestation.The Guandong culture is divided into Kanto ethnic culture,Guandong food culture,Guandong accommodation culture and Guandong language culture.Through questionnaire survey,we can understand the pre-motivation and post-tourism experience of consumers in Liaozhongnan urban agglomerations,and analyze and discuss the countermeasures for tourism development in Liaozhongnan urban agglomeration.The article is divided into six parts.The first part is the introduction,analyzes the background and significance of the research,the research status at home and abroad,and expounds the research ideas through the technical roadmap.The second part defines the concept of Guandong culture and expounds the relevant theoretical basis of the research.The paper analyzes the tourism resources of the central and southern Liaoning urban agglomerations,and expounds the tourism development of the urban agglomerations in central and southern Liaoning.The fourth part analyzes the design,distribution and recycling of the Guandong culture to influence the tourism consumer behavior of the central and southern Liaoning urban agglomerations.The statistical analysis of the fifth part uses factor analysis and comparative analysis to obtain the conclusion that Guandong culture influences the behavior of tourism consumers,and gives countermeasures and suggestions.The sixth part is a summary of the full text,pointing out the shortcomings in the research.And look forward to the future.