A Study On The Development Of Ethnic Culture Tourism In Zhangwu County Of Liaoning Province From The Perspective Of Global Tourism

With the development of tourism industry to self-service and self-driving,the traditional tourism model can not meet the increasing tourism demand of tourists.The global tourism model has been put forward to adapt to the changes and needs of the tourism market.Under the global tourism mode,the development of ethnic cultural tourism should proceed from the local reality,especially the tourist destination.Under the guidance of the global tourism ideas and the relevant policies of the government,the development level of local tourism resources and the level of economic development should be taken into account,and the global tourism path of innovation and sustainable development should be taken.In recent years,with the rapid development of tourism,"global tourism" as a new tourism mode,plays an important role in realizing regional resource integration,promoting industrial integration and promoting social and economic development.Starting from the background of global tourism and taking Zhangwu County as the research object,this paper makes an in-depth analysis of the general situation of tourism development in Zhangwu County,and puts forward some countermeasures and suggestions,such as government-led,overall planning,innovative tourism pattern,strengthening the construction of basic service facilities and innovative marketing methods,in order to provide beneficial guidance and promote the innovative development of tourism in corresponding regions.Based on the analysis of the current situation of the development of historical and cultural tourism in Zhangwu County,and in view of the problems that restrict the development of its historical and cultural tourism from the perspective of global tourism,this paper uses SWOT analysis method to draw the advantages,disadvantages,resources and conditions of the development of national cultural tourism in Zhangwu County,and concludes that the advantages of Zhangwu County are greater than the disadvantages,and the opportunities are more than the threats.In order to ensure the overall tourism in Zhangwu County,it is necessary to integrate resources and coordinate development;give full play to the advantages of cultural resources;improve tourism public services and infrastructure;and strengthen supervision by relevant departments.From the perspective of global tourism,starting from the development status of national cultural tourism in Zhangwu County,through field visits,this paper finds out the problems of "elements,space-time,orientation" in cultural tourism in Zhangwu County.According to the problems of incomplete use of these elements and unbalanced development of time and space,this paper puts forward corresponding countermeasures based on the concept of "Eight Quantities" of global tourism,such as developing all elements,promoting all-round tourism experience,and creating the tourism destination of Zhangwu County in all time and space.