The Study On The Effects Of The Cultural Industrial Agglomeration On The Level Of Cultural Consumption In Jiangsu Province

With the rapid development of economy, people’s income has gradually increased. When people have no problems with meeting the basic material need, people would like pursuit a higher level of consumption, which is called cultural consumption, for improving their own spiritual enjoyment. However what is closely linked with the cultural consumption level is the cultural products and service supplier:culture industry. Nowadays, cultural industry has rapid development, and some areas have the phenomenon of cultural industrial agglomeration, accelerating the development of cultural industry. Under this background, the study of cultural industry agglomeration’s effect on the level of cultural consumption has certain practical significance.This paper has classified and commented the related literature at home and abroad, from three angles including the consumption of culture connotation, effects of cultural consumption and effects of industrial agglomeration. Then it analyzes the mechanism of the influence of cultural industry agglomeration on the level of culture consumption, from the angles including the economic effect, innovation effect, policy effect and cultural effect.Cultural industry agglomeration promotes the increase of cultural products and service supply, making the prices of goods and services decline; Stimulate the spillover of tacit knowledge and improve industrial performance; Attract capital investment, accelerating the development of cultural industry; Accelerate the dissemination of culture to create more cultural value.This paper analyzes the development status of cultural industries from the view of industrial agglomeration. Then it analyzes the general situation of cultural consumption, from the angles of consumer scale, cultural consumption as a percentage of disposable income.Through the establishment of evaluation index system of cultural consumption level, each city’s comprehensive level of cultural consumption in Jiangsu Province is measured. Finally, the cultural industry agglomeration and the level of cultural consumption are in the strong association with the method of grey correlation analysis.This paper uses variable intercept and variable coefficient model to do empirical examination of the influence of cultural industry glomeration on cultural consumption level, with the panel data of thirteen cities in Jiangsu Province. The results show that cultural industrial agglomeration make contributions to the improvement of the level of cultural consumption. However, due to the differences of the cities, the positive effect is stronger or weaker. Do panel unit root test with the regression of equations, finding there is a long-term causal relationship between cultural industrial agglomeration and the level of cultural consumption according to the residual series. Besides that, the causal relationship means they promote each other.According to the research results, this paper puts forward some suggestions, from two parts including promoting cultural industrial agglomeration and promoting the level of cultural consumption, including:foster distinctive cultural industrial agglomeration based on the regional differences; increase the support of industrial policy and finance policy on cultural industrial agglomeration; enterprises try to make extensive cooperation and innovation; increase the infrastructure construction and strengthen the residents’awareness of cultural consumption.