Research On Agenda Interaction Between Traditional Media And We Media Based On The The Film "Dying To Survive"

The high price of anticancer drugs has always been a major problem in China's medical system reform.The film "Dying to survive" is based on the 2015 "Lu Yong case".The theme is directed at the topic of high anti-cancer drugs in China.It will occupy the lineage of the major theaters and gain a good harvest of word of mouth and box office.People's Daily commented: "There has been no such classic Chinese film for a long time." The professional film review and the audience unanimously gave " Dying to survive " highly praised.As far as the theme is concerned,the film has triggered high-frequency and extensive discussion among the masses.The topics involve sensitive topics such as “Lu Yong case”,“high price of cancer drugs” and “medical reform”,which have aroused widespread concern of the media and institutions.This study analyzes the phenomenon of public opinion caused by the movie " Dying to survive ",using content analysis,cross-lag analysis,correlation analysis,and the theoretical setting of agenda setting and inter-media agenda setting theory,through Python software.From July 5th to July 11 th,4098 articles related to newspaper media were collected.Tencent WeChat and Sina Weibo from the media related reports of 31,620 articles were used as research objects to explore the relationship and performance of the interaction between traditional media and we-media agenda in China.And analyze the development of the public opinion of the incident,summarize the law,and propose the countermeasure research of public opinion guidance.Through the quantitative research on the public opinion incident triggered by " Dying to survive ",it is found that in this incident,the traditional media and the we media have an inter-media interaction: the interaction of the first level is the coincidence and differentiation of the issues in the event.The initial development issues flowed from the media to the traditional media,and in the middle and late stages of the event,the issue flowed from the traditional media to the media.Among the nine topics classified,there are two issues in the traditional media and the we-media,but there is still a great difference in attention and focus on the content;the second level of interaction is the resonance of the topic attribute.fracture.In the early stage of the event,there existed the resonance of the topic attribute of traditional media and we-media.The attribute of the neutral topic of traditional media flowed to the we-media,which caused the change of the layout of the topic attribute in the middle of the media in the media,but it was more attributed in the middle and later stages.The break of the traditional media with its professionalism and authoritative investigation based on objective facts has an impact on the topic attributes of the media,and the openness and freedom of speech from the media platform make it produce multiple emotional attributes different from traditional media;The third level of this research is based on the development process of public opinion.The interaction between traditional media and we-media is characterized by the effects of spillover and resonance.In the formation period of public opinion,the spillover effect is significant;in the middle and later period,the traditional media dominates,and the resonance effect is significant.The spread of public opinion spreads from the media through the spillover effect.This study finally reflects on the interaction and performance of traditional media and we-media,and proposes countermeasures: in the aspect of strengthening the interaction between traditional media and we-media agenda,traditional media responds to media issues in a timely manner and carries forward its own professionalism and authority.From the media platform,it strengthens self-review and establishes mechanisms to enhance rational guidance and objective neutral reporting.On the other hand,it strengthens the interaction between the public and the media,exerts the positive guiding role of opinion leaders on public opinion,promote the effective interaction between traditional media and we-media agendas,and improve the ability of the media agenda-setting and positively guide public opinion.