Visual Reconstruction Of Water Pattern In Song And Yuan Dynasties In Graphic Design

Based on the water pattern of Song and Yuan Dynasties,the traditional Chinese artistic connotation,with the theme of "ETERNAL",this design practice designs the brand image of bottled water.Firstly,through the collation and analysis of relevant literature materials,the artistic style,structure and techniques of water pattern in Song and Yuan dynasties are interpreted in the direction water pattern and its constituent elements in Song and Yuan Dynasties,and then the application of bottled water in existing brands is summarized and analyzed,so as to clarify the application value and development trend of water pattern in brand image design,and "ETERNAL" brand image is taken as an example to enhance the brand’s visual code competitiveness.Design Requirement Report: Through the investigation and analysis of relevant water pattern design works and domestic and foreign bottled water brand image design cases,this paper explores the current consumer demand for bottled water brand image design,and the development trend of bottled water brand image.At present,the successful brand image of bottled water has formulated a series of cultural,aesthetic and humanized brand experience images according to the needs of market audiences.Therefore,as a new bottled water brand,"ETERNAL" needs combine with brand concept from the perspective of consumers,intervene from a unique perspective,excavate its historical and cultural characteristics,and update its aesthetic expression in order to adapt to the characteristics of the current era and the needs of the audience.Document survey report: The paper analyzes and summarizes the ornamentation and artistic features of the water pattern of the Song and Yuan Dynasties.It analyzes the artistic features of the water-pattern patterns of the Song and Yuan Dynasties,summarizes the configuration and linearity of the water pattern of the Song and Yuan Dynasties,and carries out the visual reconstruction in the graphic design.Research,summarize three simplified refactoring forms and two multi-dimensional refactoring forms,and provide corresponding guidance for the practice of the brand’s practice ofthe water in the subject.Design practice,the Song and Yuan water pattern was taken as the research object.Through the analysis and research on the water color pattern of the Song and Yuan Dynasties and the current trend of the pattern,the four seasons of spring,summer,autumn and winter were set as the series of themes.The author mainly focuses on the extraction of the characteristics of the Song and Yuan water pattern art style,structure,etc.First,the hand-drawn sketches are refined,and then the sketches are imported into the image processing software for effect processing again.At the same time,the brand appeal is combined with the fresh and ecological style.To achieve the visual unity of the overall design,the brand image has a unique water pattern art characteristics and strong recognition.