The Applied Research Of Oroqen Culture In Cultural Brand

The research topic of this design is the application research of Oroqen national culture pattern in the cultural creative brand,called “Nayer” as an example.And aiming to apply traditional national culture to the brand.The Oroqen culture has a long history and has the unique features of the northern hunting nation.This design uses the local common art patterns and graphic design methods for brand visual design,and the purpose is to convey the brand design concept to consumers and enhance the influence of national culture brands.Finally,people can understand the culture of Oroqen,and also serve as a reference for the visual design of other national brands.This study is divided into three parts,the first part is the demand research report.According to the needs of brand design,the demand research report surveyed the current situation of the cultural and creative industries and the development of national culture-related industries.The research methods used in this topic are mainly literature research methods,field research methods and case study methods.It is recognized that ethnic handicrafts still have room to further enhance communication,and can develop unique cultural and creative brands.The second part is theoretical research report,combined with the research,mainly studies five relevant theoretical fields and literatures.They are the application strategies of brand visual design,the representative paper art patterns,the expression method in brand visual design,the application of narrative design expression in visual image,and the possibility for using Oroqen national cultural in brand image.It provides a theoretical basis for brand visual design.The third part is the design process of this subject,introduced the practical process in details.Based on the previous theoretical basis,the author combines the papercutting art with the culture to carry out the design,including brand logo,graphic design,poster design and packaging design.The graphic design combines the art and culture of the Oroqen birch bark paper-cutting,and reflects the ethnic cultural activities and connotations of the Oroqen in the brand visual design.The auxiliary graphics were designed according to the geographical features and the unique instruments of the ethnicity,and the design of the posters was carried out in combination with the graphic design.In the packaging design,the Oroqen nationality's rough and unconstrained and simple national character is reflected,giving consumers more choices.Finally,a large number of derivatives were designed to unify the visual elements and complete the brand visual design.