The Linkage Mechanism Of The Art Festival In The Rural Revitalization And Development

Art festival has been implemented in rural areas as a contemporary art form.It has been proved in many practices that it can reshape rural culture and boost rural self-confidence.In the background of China’s rural revitalization,art festival must be established on the basis of protecting local culture and natural ecology,which is its foothold.At the same time,it is not confined to the art itself,but a comprehensive art activity with contemporary nature,industrial linkage and sustainability.The festival needs to promote the brand,attract people and take into account the role of multiple parties to achieve a win-win situation.This includes how to determine the positioning,how to plan the industry,how to balance the funds,how to achieve good social benefits and a series of issues.This paper analyzes the problem through combining quantitative and qualitative research methods,combined with related cases at home and abroad,according to related parties demand and different resource conditions.And by focusing on the spot and conflicting between each other,to discuss its linkage mechanism and its gain and loss,and do the practice exploration and verification in the construction of art festival in the country revitalization of the linkage mechanism in the theory.Based on the case studies at home and abroad,this paper argues that under the background of Rural Revitalization in China,the artistic festival’s involvement in Rural Revitalization and development needs four linkage mechanisms: 1.The positioning of the festival is a composite linkage mechanism of innovation and inheritance.How to integrate,complement and promote the two mechanisms so as to make the positioning have international standards and uniqueness? 2.The content of the festival,the linkage mechanism of the extension of the industrial chain,different artistic contents,performances and experiences,extend different industrial chains.The continuous development of the industrial chain,in turn,affects the extension of the artistic content and the transformation of rural life.3.The multi-subject inclusive linkage mechanism of the festival.The Festival is a comprehensive action involving managers,managers,artists,villagers and tourists.The demands of different subjects for the festival have both similarities and differences.It is an inevitable state to tolerate and seek common ground while reserving differences.4.The linkage mechanism of the promotion of environmental resources of the festival,the successful energy-saving of art,the potential value of environmental resources,and the innovation,shaping and promotion.Utilization,protection,development and integration ofenvironmental resources will be achieved through the interaction among various elements of the festival.Ultimately,overall improvement is an ultimate goal.Through the linkage of four aspects of the festival,the festival project will grasp the key issues,maximize the positive role of each element and main body,and ultimately achieve the goal of sharing and win-win.The festival,which acts on the revitalization of the countryside,links different elements together,integrates this innovative "artistic action" into the countryside through new artistic styles and cultural concepts,so as to obtain new opportunities.Every artist,audience and participant will make the Chinese rural civilization inherit,continue,reconstruct and renew in the whole process of the festival.