Research And Evolution Of "Furong" Cartoon Image In Tianfu Culture Elements Student Design

Known as the "land of abundance",chengdu has bred a unique charming tianfu culture.However,with the increasing popularity and influence of pandas and sunbird,their specificity decreases.In view of this phenomenon,chengdu needs to dig and create a symbol more in line with the cultural characteristics of tianfu.Hibiscus flowers as an important part of tianfu culture,and cultural fit is higher,but its low visual identification,visual appeal is not strong,and the application range is relatively narrow,only use in urban greening landscape level,with related cultural creativity,theme design,derivatives development in areas such as pay attention to and digging,has not yet made hibiscus flowers cultural value understanding insufficiency.At the same time,some of the existing hibiscus visual identity image more traditional stereotypes,the young audience lack of appeal and charisma.Cartoon image design,as a popular design technique,is favored and sought after by the public with its unique aesthetic modeling and pleasant visual experience.In order to improve the visual recognition degree of hibiscus,this paper studies and designs the katonghua of hibiscus from the extension form to the connotation culture,with the purpose of better enhancing the visibility of hibiscus and further expanding the influence of tianfu culture.Therefore,this paper studies and analyzes the cartoon image design practice of the tianfu cultural element "furong".First of all,through the hibiscus flower form,color,meaning and historical background analysis and research,to understand the cultural value of hibiscus flower;Secondly,gave an analysis of the definition and cartoon characters cartoon culture,understanding the social value of the cartoon image,through to the lotus,tianfu culture,the relations between and among cartoon image,analyzes the common characteristics of tianfu culture and lotus,has been clear about the cartoon after the significance of the image of the lotus to tianfu culture and value;Finally,through the analysis of excellent cases at home and abroad and my own design practice,I once again demonstrated the feasibility and necessity of the cartoon image design of "furong" in tianfu cultural elements,as well as the practical significance for the promotion of chengdu urban culture.