Research On The Spreading Of The Book Of Songs From The Perspective Of Media Fusion

The popularization of traditional culture variety has stimulated the audience's demand for traditional culture,and the issue of the effectiveness of traditional culture has been re-entered into the public's vision.Our country has a long history and a profound culture.Many classic works have been inherited for a long time.However,with the enrichment and development of the media,the spread of traditional Chinese culture has been affected.The Book of Songs is the first collection of poetry in the history of our country and one of the classic representatives of Chinese traditional culture.Based on the phenomenon of the dissemination of the Book of Songs under the background of media fusion,this paper studies the communication strategies of contemporary traditional culture on the basis of audience analysis through literature analysis and case study.This paper is divided into six parts.The first part of the introduction mainly describes the research background and significance,research status,research content and methods.The second part,based on the spread of the Book of Songs in the evolution of the media,sorts out the form of the Book of Songs.The development of the Book of Songs can be divided into the stages of oral media,text media,print media and electronic media,which is also consistent with the development of human communication.After the emergence of the Internet,media development began to show a convergence trend.In the third part,the system combs the concept of media fusion,and studies the current situation of the dissemination of the Book of Songs under the background of media fusion,and summarizes the characteristics of the spread of The Book of Songs in the era of media fusion.The fourth part analyzes the audience changes in the Book of Songs in the era of media integration.In the age of media integration,the audience of the Book of Songsis divided,the differentiated audiences have a demand for differentiation,and the audience roles tend to merge.The fifth part explains the intrinsic relationship between the development of the media and the spread of the Book of Songs.The media and the audience are the driving force for development.The development process is the process of media superposition and evolution.The development trend is the differentiation of the audience and the integration of the media.The last part explores the traditional cultural communication strategy in the era of media integration.The proposed strategies mainly include: the main body of communication strategy,play the leading role of the mainstream media,promote the spread of traditional culture from top to bottom;disseminate the formal strategy,strengthen the richness of education,and combine the advantages of media integration with the form of education;Disseminate channel strategies,establish all-media communication channels,introduce more media,disseminate audience strategies,use big data,and combine audience needs to accurately push information.This paper studies the phenomenon of the dissemination of the Book of Songs from the perspective of media convergence and audience,and is conducive to exploring the strategy of traditional culture using media fusion advantages to spread.Studying the effective dissemination of contemporary traditional culture is conducive to improving the quality of the people and enhancing the self-confidence of the whole nation.