Reflections On The Cultural Communication Of Yu Opera In Henan Region Under The New Media

In the traditional media,the transmission of the Henan opera culture is based on the dissemination of different forms of media.The related programs of the traditional television media include competitions and appreciation,the audio-only appreciation programs in traditional broadcast media,and the traditional newspaper media.Related events reported and promoted.Traditional transmission methods have many disadvantages such as limited distribution channels and limited communication resources.In traditional television and broadcast media,for example,audiences are restricted by the linear transmission of content.In the era of new media,the traditional linear control was broken,and because of the unique advantages of the new media,it has a strong advantage in promoting cultural communication.The strong interactivity of new media,digital information,and breakthroughs in space-time constraints all provide strong support for cultural communication.The first chapter of this article investigates the types of program and broadcast status of the Henan opera culture in traditional media,and analyzes the data obtained from the survey,and draws conclusions.At the same time,the representative of the Yu Opera culture(Wang Jun)is used as a research example.Confirm the conclusions obtained.It is not difficult to see that under the constraints of limited resources,a single distribution channel,and limited dissemination of content,Yu Opera culture is very limited in traditional media.Henan TV's classic opera program “Li Yuan Chun” was once Henan TV's trump card program,but found through the survey,the current playing amount of traffic,etc.are showing a clear downward trend,as compared with other reality show programs,the disadvantage is obvious.The second chapter analyzes the advantages of the new media to the spread of the Henan opera culture,and points out the characteristics of the new media such as interactivity,breakthrough in time and space,and digitization of the dissemination information.With the help of the characteristics of new media communication and combined with its own unique cultural connotations,Yu Opera's culture will greatly increase the effectiveness of communication.However,at the same time,it is also necessary to realize that in the era of new media,the communication of Henan Opera still faces many challenges.In the era of new media,competition for resources of many cultural programs of the same type or other variety shows has intensified.At the same time,the impact of cultural events in the era of pan-entertainment has intensified,and there is a program type of traditional Yu Opera cultural programs in the era of new media.There are many shortcomings,such as innovation in forms and forms.This article analyzes the current situation and problems faced by the Henan opera culture in the era of traditional media and new media,and then explores the transmission path of the culture of Henan Opera in the third chapter.The spread of Yu Opera culture should be based on the communicator,the means of transmission,and the audience in three aspects of innovation and expansion.As a communicator,the traditional Yu Opera culture should be able to adapt to the requirements of the development of the times in the era of new media,conform to the themes of social spiritual culture,and continue to create new plays.In the era of new media,we should make full use of the multiple transmission paths and combine the characteristics of the Opera of Henan Opera to continuously expand the channels for the cultural transmission of the Opera.At the same time,the cultural spread of Henan opera should consolidate the original audience,and continue to attract new audiences and increase their own audience base.Under the perspective of new media,traditional media programs should focus on the good combination of content forms in the process of integration with new media,instead of merely copying traditional television media programs into new media communication carriers,so that new media can be disseminated.Good use of features,advantages,etc.,innovative program forms,enhanced communication with audiences,and the use of multiple new media methods to increase program interest.Only in this way,the Yu Opera culture can break through the limitations of its own and the traditional television media era,show its own unique charm in the new media era,and promote their own rapid development.