The Visual Perception In Movie Posters

The appearance and development of the movie is accompanied by the appearance of an art form such as a movie poster.As a medium of visual information transmission,movie posters transmit information to the audience through visual elements,trigger the audience's association,attract the audience,and enable the audience to communicate with them to achieve emotional resonance.The advent of the era of reading pictures has brought a bigger market for movie posters.At the same time,it has placed higher demands on movie posters,and how to produce movie posters with both commercial value and artistic value.This paper mainly includes the following parts:The first part first introduces the background and significance of the research,and the research methods used,and then outlines the research framework of this paper.The second part explains the general situation of movie and movie posters,as well as the historical evolution of the visual style of movie posters.The third part expounds the Gestalt psychology and visual perception theory from the theoretical level,as well as the visual perception and its formation process and basic laws.The fourth part,the core content of the thesis,combs out the basic organizational principles of visual perception from the Gestalt psychology,and analyzes and studies from the perspectives of the principle,the simplification principle,the tension principle and the expression principle in the visual perception theory.The application of the principle of visual perception in movie posters.Finally,the summary of the use of visual perception theory in the use of movie posters,correctly grasp the physiological and psychological characteristics of people's visual perception,and appropriate use of the organizational principles of visual perception theory,and then create better poster works.Applying the visual perception theory system to the design of movie posters and studying the expressive power of movie poster images is not only beneficial to expanding the scope of Gestalt psychology visual aesthetics,but also to more reveal visual art;and it is beneficial to deepen the interpretation of movies.Analyze the aesthetics in movie posters from a visual and psychological perspective,and experience the feelings and thoughts conveyed in the film.The study of visual perception in movie posters carries the emotional content of poster designers and viewers,and is an important embodiment of the artistic value of movie posters.