Research On The Brand Design Of Kashgar Wooden Handicraft Literature Creation

From the ancient times to the present,Kashgar has always been the junction of the North-South Passage of the ancient Silk Road.Chinese and Western cultures collision and intersection here.Communication between China and the West,make the Kashgar form a unique folk craft culture.Wooden Handicraft Literature Creation Is one of the representatives.However,it has arisen development dilemma in recent years.Looking for the cause there are both Geographical Environment factor,and brand factor.Lack of brand awareness is the most important factor.In view of this,It makes the Wooden Handicraft Literature Creation the breakthrough,with Combination of literature review and practice,inquire into Brand Design of Kashgar Wooden Handicraft Literature Creation.First,the article briefly introduces the artistic features.Of wooden Handicraft Literature Creation.Then the article detailed discuss the Strategy,Path and Principle of brand design.On this foundation,based on "shangmushouzuo",the article laid special stress on showing design concept and process,looking forward to the future development of product.Finally,the article do same summarizing and Reflecting on Research Topics.