Research On The Imbalance Of Supply And Demand Of Rural Public Cultural Service In The New Era

With the improvement of the quality and level of life of rural people,the main contradictions in the new era have undergone substantial changes,and people are paying more attention to the higher pursuit of spiritual and cultural aspects.Therefore,the main contradiction in the new era society is bound to be the contradiction between the increasing spiritual and cultural needs of the people and the inadequate supply of imbalance.That is,the balance of supply and demand of rural public cultural services has risen to a new stage.At present,as a short-term supply of public cultural services,the contradiction between supply and demand of public cultural services is more prominent.It presents a situation of imbalance between supply and demand,fragmentation of multiple entities,single supply channel,and regional cultural heritage breaks.And further analysis of the causes,local government public cultural service concept deviation,the lack of corresponding mechanisms,lack of Internet thinking and various factors between different regions lead to these contradictory problems.The adjustment and reform of the rural public cultural service supply system is required.Theory and practice prove that ensuring the dialectical unity of supply and demand is the best choice to improve the supply efficiency of rural public cultural services.Therefore,This paper combines theoretical theory systems such as public product theory,new public management theory,new public service theory,and satisfaction theory.On this basis,the path exploration is carried out,and it is proposed that people's real cultural needs should be used as the entry point for the reform of the supply system.Combining the rural reality to lead cultural needs and constructing the real cultural demand matrix of people.Improving the supply mechanism of multi-subjects and establishing the supervision and evaluation mechanism and the demand expression mechanism.Using Internet thinking to innovate online supply and optimize offline supply;Inheriting effective supply forms,respecting cultural differences,and innovating forms of content.