Research On The Construction Of Place Spirit In Dayang Ancient Town From The Perspective Of Tourism Development

With the development of the economy and the increase of national disposable income,more and more people are beginning to travel.With the support of policies,the tourism of ancient towns is booming with its long history and unique regional culture.At the same time,there are many problems in the tourism of the ancient town,especially the destructive construction of the ancient town and the serious homogenous appearance of the ancient town in the development of tourism,and the characteristic of the ancient town is insufficient.In view of this phenomenon,this paper takes the old town of Dayang,a small town in the north of Shanxi Province,as an example,uses the methods of literature analysis,field investigation and other methods to collect widely the relevant information about the spirit of the place and the ancient town of Dayang,and then through further combing,This paper combines the spirit of place with the tourism development of the ancient town,and establishes that the spirit of the place is the core to analyze and study the tourism development of the ancient town of Dayang.On the basis of rearranging the connotation of the spirit of the place,this paper puts forward the three application principles of the spirit of the place,which are integral,unique and interactive,Leading to the elements of the spirit of the ancient town place.Through the analysis of the necessity and feasibility of building the spirit of the place in the tourism development of Dayang Ancient Town,the principle of the development of the spirit of the place is combined with the tourism development of Dayang Ancient Town to prepare for the construction of the spirit of the place in the tourism development of Dayang Ancient Town.According to the spirit of the place,the spatial,cultural and experiential elements of the ancient town of Dayang are analyzed.according to the present situation and problems of the development of the ancient town of Dayang,according to the two principles of maintaining the expression of the original scene of the ancient town and inheriting the living state of the ancient town.The concrete measures to construct the spirit of the place in the ancient town of Dayang are as follows: the first is the construction of the space of the ancient town.It includes respecting the original natural and humanistic features of the ancient town,repairing and beautifying the street and lane system and architectural features of the ancient town of Dayang,clarifying and perfecting the functional layout of the ancient town,and the construction of the cultural image of the ancient town.Around the cultural connotation of the ancient town,it is divided into three aspects: the design and orientation of the cultural image of the ancient town,the expression of the cultural image and the propaganda of the cultural image;The third is to strengthen the development of cultural activities in the ancient town of Dayang,taking into account the cultural,interesting and participation.In order to provide a new idea for the sustainable development of tourism in the ancient town of Dayang,the development vitality of the ancient town is restored through the construction of the spirit of the place in the ancient town of Dayang.