Event-domain Cognitive Model For International Publicity Translation Methods

In order to make up for the shortcomings of the previous interpretation of the formation of the conceptual structure and the foundation model of the syntactic construction,Wang(2004)proposed the Event-domain Cognitive Model Theory.In recent years,many experts and scholars,based on the Event-domain Cognitive Model,have studied and analyzed the process of translation.However,on the basis of Event-domain Cognitive Model Theory,the articles of International Publicity Translation methods research are few.In this study,as the case analysis of the Report of the 19(~th) CPC National Congress,Event-domain Cognitive Model theory is applied to analysis and conclusion of International Publicity Translation methods.Under the guidance of text-reading method,case analysis method and literature analysis method,this research collects the Report of the 19(~th) CPC National Congress text and its official English text,and constructs Event-domain Cognitive Models for words,sentences and the whole text.At the same time,this research conducts analysis of semantic changes,syntactic structure and textual coherence.Semantic changes contains Semantic Modelization,Semantic Expansion,and Semantic Specialization.This research studies actions,beings,characteristics and information under the analysis of their respective Event-domain Cognitive Models for words,sentence and text.Correspondingly,this research concludes International Publicity Translation methods.This research finds that application of Event-domain Cognitive Models theory for analyzing publicity materials and summarizing International Publicity Translation methods is feasible.Event-domain Cognitive Model theory is enriched by the application.And the case analysis of International Publicity Translation methods is supplemented.Besides,a new perspective is provided for International Publicity Translation research.As is shown in the Event-domain Cognitive Models analysis of the Report of the 19(~th) CPC National Congress text,on many occasions,there are more than three hierarchical relationships in Event-domain Cognitive Models.As analysis of the Chinese's eye on the Report of the 19(~th) CPC National Congress text under Event-domain Cognitive Model shows,actions and beings between foreign people and Chinese people in Event-domain Cognitive Model are less different.Interpretive translation,conversion,translation with notes,adaptation,adjustments on structure and other feasible translating methods are summarized after comprehensive analysis of the Report of the 19(~th) CPC National Congress text and its English text,which attracts translators'attention to application of these translation methods under Event-domain Cognitive Model theory.Going on the transformation of the Event-domain Cognitive Model before translation,translators can distinguish the differences between Chinese and English and think about how to convey the purpose and content of the source language to the target language audience better,so that the translation is not only easy to be understood,but also in line with the national image.