Industrialization Of Chinese Film Festival In The 21st Century

Shortly after the film was released,the film festival was presented to the public in the unique form of artistic,cultural and commercial integration.It became a large-scale film festival with multiple values,which played a significant key role in the development of world cinemas.Driven by the global film culture,the Chinese Film Festival has gradually become a powerful force in the film festival.It is paid attention to and expected by people who love movies in various countries.However,due to different historical stages and policy systems,the Chinese film festival and development trends are also changing.Throughout the history of the Chinese Film Festival,China began to attach importance to the film culture industry in the early days of the founding of the People's Republic of China,and established a film award system.By the 1990 s,China's first film festival was born,and the Chinese Film Festival began to officially get on the right track.With the advent of globalization,the industrialization function of the Chinese Film Festival has been further enhanced,and it has been further integrated with the market.It is the polishing of time that made the Chinese Film Festival a modern form.However,with the development of the world's film culture industry,the Chinese Film Festival has been continually optimized,and correspondingly many difficult problems have arisen.The disorder of the award criteria,the proliferation of film festivals,the lack of government functions,and the starization are serious.Problems such as the unbalanced feelings of the public have led to the professionalism of the Chinese Film Festival beginning to be questioned by the public.Therefore,the future development and direction of the Chinese Film Festival is facing enormous challenges.This article will comb the ecological environment and development of the Chinese Film Festival under the background of the World Film Festival,and explore the existing environment and the predicament of survival through the artistic,commercial and social aspects of the Chinese Film Festival.It will also propose rationalized improvement strategies based on the existing problems and the current social background,to help the Chinese Film Festival to continue to advance in a healthy posture.In addition to the introduction and conclusion,this article is divided into three chapters.The introduction part mainly expounds the background,research status,research ideas,research methods and research significance of this thesis,and systematically combs the research purpose of this topic.The first chapter defines the "film festival" through the three perspectives of academic circles,industry and the public.These three different perspectives make the nature of the film festival more full and three-dimensional.Through the three dimensions of artistry,sociality and commerciality,it systematically analyzes the existence value of the film festival,thus clarifying the significance of the film festival and horizontally analyzing the impact of the World Film Festival on the development of the Chinese Film Festival.On this basis,the characteristics of the film festival under the cultural industry in the new century are studied.According to the above combing,the basic form of the film festival can be clearly displayed,paving the way for the later study of the Chinese Film Festival.The second chapter is mainly based on the social background to study the ecological environment,development context and survival dilemma of the Chinese Film Festival.Based on the three aspects of politics,economy and public psychology,this paper analyzes the external factors affecting the development of Chinese Film Festival.Based on the influence of these factors,we use the time sequence to specifically sort out the changes of the prototype,germination,development and bottleneck of the Chinese Film Festival..According to the changing trend of the Chinese Film Festival in the historical development,combined with the current situation of the current Chinese Film Festival,it points out that the Chinese film program faces the predicament of chaotic form,lack of management functions,excessive commercialization,and unbalanced public feelings.The third chapter is aimed at the survival dilemma of the Chinese Film Festival summarized in the previous chapter,and gives specific improvement strategies and ideas.It elaborates on four aspects namely ontology improvement,business path,audience consideration and government support.First of all,enhance the professionalism and authority of Chinese Film Festival by creating a brand,improving the award mechanism,and innovating the block unit;Second,enhance the competitiveness of the Chinese Film Festival by making full use of the trend of global industrialization,constantly expanding the cooperation market,unite the promotion of the cinema and the expansion of the industry's appreciation space etcetera;Once again,it is necessary to better mobilize the public's attention and participation in the Chinese Film Festival,so it is necessary to increase the voting rights of the audience and appropriately develop interactive entertainment.The project will allow more people to participate in the film festival.In the end,the Chinese government will need to carry out macro-control,and ensure the health of the China Film Festival through the optimization and adjustment of policies,abundant subsidizing funds,andstrengthened supervision.The final part of the article not only condenses the core ideas of the article,but also predicts the development trend of the Chinese Film Festival,including: the integration of similar film festivals,the conscious connection of industry,the expansion of market territory,and the closer relationship between the public and the film festival..Through the imagination of the future direction of the Chinese Film Festival,the article can be sublimated.