The Study Of The Dissemination Of Pingle Mazu Culture

Mazu was originally modelled on a fisherwoman named Lin Mo,a woman who lived on Meizhou Island in Putian in the Song Dynasty,she was always willing to help others and was also industrious and brave.She died at the age of 28 in order to rescue a fishermen who had been hit by storms at sea,and this made her the "Goddess of Marine Protection" in the hearts of the local people.For more than a thousand years,her sprit,including taking the high moral level,doing good and great love has been constantly publicized.Mazu's belief custom has gradually become one of the most important folk cultures in our country.After it was included in the list of world intangible cultural heritage in 2009,more and more attention has been paid to it.Mazu culture is an important part of the excellent traditional culture of the Chinese nation.Pingle,an inland county in northeastern Guangxi,is popular with Mazu culture in coastal areas.Pingle Mazu culture,which began in the late Ming Dynasty and early Qing Dynasty,has a history of more than 400 years,and it has played an important role in the history of the development of the county seat.The "Pingle Mazu Faith Custom" was included in the list of the seventh batch of representative projects of intangible cultural heritage at the Guangxi Autonomous Region level in 2018.In the process of dissemination of continuous development and evolution,by integrating with other local culture,the Pingle pluralistic folk culture was formed.This article takes Pingle Mazu culture as the research object,and the cultural communication theory as the main basis,through the field investigation and the literature collection,obtains the first-hand material and the historical material,illustrates the Pingle Mazu culture dissemination situation.This paper first combs the origin and development of Pingle Mazu culture from the diachronic point of view,and clarifies the introduction and diffusion,decline and silence of Mazu culture in Pingle County,as well as the historical development context of revival.In addition,from the synchronic point of view,this paper expounds the external symbol presentation of Pingle Mazu culture,which is divided into three parts:material cultural symbol,spiritual cultural symbol and behavioral system symbol.This paper analyzes the present situation of the communication of Pingle Mazu culture from three aspects:the subject of communication,the channel of communication and the effect of communication.The main body of communication is composed of the government and believers,the channels of communication include oral communication,paper media communication,electronic media communication and network media communication,and the related contents related to Pingle Mazu culture in various communication channels are sorted out and summarized.The last chapter puts forward some suggestions on the optimization of the problems in the present situation of communication,in order to be beneficial to the transmission of Pingle Mazu culture in the new period.