Study On The Tourism Transmission Path Of Guoliang Traditional Culture In Nantaihang From The Perspective Of Gazing Theory

Our traditional culture is extensive and profound,but under the impact of modern commodity economic development,traditional culture is declining.In July 2017,General Secretary Xi Jinping said in an important speech at the conference to celebrate the 95 th anniversary of the founding of the Communist Party of China that cultural self-confidence is the belief that the whole Party should uphold.How to give full play to the role of tourism as a carrier of culture and realize the inheritance and revival of Chinese traditional culture has become an important issue that needs to be solved.The South Taihang Guo Liang Village in Henan Province has rich traditional culture,such as the Taihang spirit of self-reliance,unity and cooperation,the simple life of the mountain,and the simple and heavy folk customs,making it a well-known film and television and sketching base at home and abroad.In recent years,with the development of tourism,its traditional culture has gradually become known to the outside world.However,because its tourism products are at the most basic level of sightseeing tourism,its traditional cultural connotation has not been fully explored and displayed.Discussing its communication path in tourism development can effectively explore the new ideas of the transformation and upgrading of tourism and the transmission of traditional culture in China under the background of cultural integrationBased on the theory of gaze,this paper combs the traditional culture of Guo Liangcun of South Taihang by means of literature combing and SPSS analysis.According to the model of "display-gaze-memory",the tourism communication path of the traditional culture of Guo Liangcun in South Taihang is proposed: by extracting the core cultural symbols and outputs,tourists 'perception of their core traditional culture is strengthened;With the help of new media to its image,text,video and other publicity and marketing,inspire tourists to Guo Liangcun's traditional culture fantasy and expectations;With the use of new technologies in tourism products and projects,tourists will improve the quality of their experience of Guo Liangcun's traditional culture and enhance their memory of Guo Liangcun's traditional culture,so as to achieve the inheritance of Guo Liangcun's traditional culture.