Eye Movement Research On The Effect Of Mobile Payment Warning Information

Due to the popularity of smart phones,the use of mobile payment has presented a blowout trend,but there is a problem that cannot be ignored in the use process,that is.the security of mobile payment.This study aims to improve the security of mobile payment by exploring the influence of different types of warning information of mobile payment on the warning effect.Experiment one by employing the method of’ experimental behavior randomly selected 40 subjects using simulated imaae of mobile payment 2(warning signal words:safety tips,safety warning)x 2(warning content:response assessment,threat assessment)x 2(potential loss:lange,small)three factors within subjects design,records are key tune,and in the end of the situation through the memory of the questionnaire to understand the subjects and subjective attitude,and the results show that:(1)the subjects of "security warning" better than "safety tips";(2)under the condition of "safety warning",the duration of the button on the warning interface was significantly longer than that under the condition of "safety warning";(3)three-factor repeated measurement anova showed that the main effect of the three factors was significant,but the interaction between the two factors was not significant.The interaction between the three factors was significant.(4)the subjects considered that the warning effect of the "safety warning" w as significantly better than that of the "safety warning",and the compliance degree of the warning content concerned by the safety warning" was also significantly higher than that of the "safety warning".Experiment l use behavior data show that under different conditions of warning information has a significantly different effect on behavioral response,therefore the experiment 2 with SMI eye-movement apparatus records eye movement data of 40 participants explore the warning information processing process,the results showed that:(1)compared with the cue word for"safety tips",when the word is "security warning",participants enter time was significantly shorter for the first time;(2)the main effect of the prompt word,warning content and potential loss on the total fixation time of the recipient’s interest differentiation is significant,but the interaction between the two is not significant,and the interaction between the three is significant.Simple effect analysis shows that when the potential loss is small,the interaction between the signal word and the type of warning content is signficant.(3)the main effect of the prompt word,warning content and potential loss on the total fixation time of the difference in monetary interest is significant,but the interaction between the two is not significant,and the interaction between the three is significant.The simple effect analysis shows that the interaction between the signal word and the type of warning content is significant when the potential loss is small.Therefore,the following conclusions can be drawn:(1)in mobile payment the warning word"security warning" can attract people’s attention more:(2)in the warning content of mobile payment,coping assessment information with corresponding effective guidance is more likely to cause people’s compliance behavior than threat assessment information;(3)when the amount of money in the mobile payment process is large,people are more likely to follow the instructions of the warning message;(4)when the amount of money to be paid is small,the warning effect of the combination of the warnimg content of the assessment type and the "safety alert" signal word is better than that of the combination of the threat assessment type and the "safety alert" signal word;The warning effect of the combination of threat assessment type warning content and signal word"security warning" is better than that of the combination of signal word "security hint".