China’s "IP" Concept Film Industry Research

The rise of the "IP" concept film in the Chinese film industry is not accidental.It is the result of the joint efforts of many factors and is the industrialized form of the development of Chinese film.After several years of development,it has formed a good development trend in terms of quantity,quality and industrial layout.However,the "IP" concept film is still in its infancy,which brings opportunities to the development of Chinese film,but also poses many challenges to Chinese film and its own development.This paper defines the meaning of the "IP" concept film through concept definition,analyzes and expounds the reasons for its rise and prosperity from the aspects of international environment and domestic environment,and combines relevant data and cases to conduct theoretical research using literature analysis and comparison methods.Provide a theoretical reference for its subsequent development.There are four chapters in the main body of the thesis.The first chapter is an overview of the "IP" concept film,and sorts out and expounds the basic theoretical content of the "IP" concept film.This chapter clarifies the meaning of the word "IP",proposes a new naming method for the research object,points out the irrationality of several existing naming methods in the theoretical world,and proposes the necessity of re-naming the research object,explaining " The definition of "IP" concept film;summarizing its distinctive features in the three aspects of text,audience and industry;discussing the difference and connection between it and traditionally adapted film;combing the developmental changes in recent years,and developing it Evolution has formed a diachronic cognition.The second chapter discusses the development environment of China’s "IP" concept film,which is divided into two parts: international environmental impact and domestic environmental impact.The third chapter discusses the development status of China’s "IP" concept industry.Nowadays,Chinese film has entered the era of industrialization development.The development status of the "IP" concept film industry is the typical industrial development model in the development of China’s film industry.The fourth chapter rationally examines the bottlenecks encountered in the development of China’s "IP" concept film and proposes relevant solutions.This thesis through the interpretation of the basic concept of "IP" concept film,its birth and the reasons for rapid development,the current domestic "IP" concept film development status,the development of the problems encountered in the development process and the corresponding countermeasures,Trying to complete the research on China’s "IP" concept film from the perspective of industrial development.Today,China has finally ushered in the "spring" of film industrialization development.Although some problems in the development process are inevitable,the birth and rapid growth of the "IP" concept film has indeed injected new vitality into the development of the Chinese film industry.The development of the industry has brought vitality.As a result,the development of the Chinese film industry has ushered in a new stage of vigorous development.