Research On The Application Of Shaanxi Regional Culture In The Tourist Souvenir Packaging

In today’s society, material, culture is extremely rich, the masses in the premiseof the rich material, more and more deeply feel the spirit culture in people’s lifecannot be replaced. Facing the world’s third largest tourist reception country andconsuming country outbound tourism of the title, the world’s largest domestic tourismmarket, ushered in the opportunity of tourism, more a challenge.[1]One of the important birthplace of Chinese nation and Chinese culture--Shaanxi, there have been the Western Zhou, Qin, Han and other more than ten regime,thousands of years in this capital. As China’s political, economic, and cultural center,leaving a shine with great splendor of historical and cultural heritage. But Shaanxi hasrich tourism resources of the province, should be packing souvenir and the matchedbut not coordinated development, embodied in its packaging concept is relatively old,brand design does not have the geographical representation and so on.Packaging for tourist souvenirs to raise prices, increase additional value at thesame time, strong function of both display, display memorabilia. People in differentplaces tourism, purchased in accordance with local cultural characteristics and withcommemorative souvenirs, is a tourist’s purchase, circular Si Jing repeatedlydeepened travel memories and the attractions of the impression, a commemorativeand collection value; on the other hand, because of the characteristics of products inthe purchase people live without a sale, as carefully selected gifts, gifts for not visitingrelatives and friends, can enhance the feelings between.No doubt, the culture should have belong to own world, distinguished fromother regions. In the cultural orientation of packaging design, introducing elements ofregional culture, can make the commercial packaging to enhance the cultural quality,the personality characteristics. In view of this, the characteristics of regional culture isa very important subject. Based on the Northern Shaanxi, Guanzhong, Shaanxi hastourist attractions in Shaanxi regional representatives visited, discovery andapplication is summarized. The Shaanxi regional culture in the tourist souvenirpackaging, and carries on the analysis from the Shaanxi market existing tourist souvenir packaging case, the use of modern packaging design and the concept ofShaanxi regional culture element organic Union, discussion on tourism souvenirspackaging design of memorial, portability, rationality and practicability, the packingshape on Shaanxi regional tourism souvenirs from the perspective of culture,summarizes the.Tourist souvenirs packaging sometimes not only needs to consider the beauty,but also need to design the composition more, different tourism souvenirs through thecombination of the two applications, the icing on the cake also indirectly promotedthe sales packaging. Therefore, in the formulation of souvenir packaging designstrategy, must be from the consumer orientation as the starting point, by positioningthe product strategy, brand image strategy, integration of green strategy, to create aseries of design strategy, promote Shaanxi tourism souvenir sales.Finally, thehistorical and modern, human and nature, tradition and fashion, fully integrated intothe Shaanxi tourist souvenirs packaging, become Shaanxi tourism culture showsexcellent platform, set up the Shaanxi regional brand packaging design, to furtherpromote the Shaanxi regional culture real essence.