Media Communication Practice And Significance Of Rock Youth Subculture

Chinese rock appeared in the 1980 s,and the unique cultural forms of music and personality have been sought after by young people.Based on their different understanding of rock and roll,they formed different bands with the same interests and put themselves into the production of rock and roll culture.At the same time,in order to better spread and listen to the sound of indie rock,various Live houses or Live clubs came into being,which provided performance platforms and space for social interaction for bands.Therefore,Live house or Live club became the main place for the development of rock youth subculture.In view of the fact that the author is studying in xi 'an,and for the convenience of obtaining first-hand materials,this paper takes xi 'an Wu Qiong club as the research object.Based on communication science,combined with the relevant content of youth subculture theory,from the perspective of media,this paper analyzes the spread of club space media and social media.practice.This paper investigates the media practice activities carried out in Wu Qiong,how to construct the spatial image and subcultural identity,and finally discusses the media significance expressed in the construction process.This article first explains the core concepts involved,demonstrates the reasonableness of rock subculture scene,"new tribe" and media connection of Wu Qiong,and then analyzes the media communication practice of Wu Qiong.Secondly,from the space media to examine the practice of the club's physical space and virtual space.Through the description of the spatial symbols,spatial activities,spatial subjects,and the content of virtual texts and images,it is found that the spatial image of Wu Qiong club is mixed.Again,based on the discussion of media in the space,the author inspects the identity construction of social media,countless arch from We Chat circle of friends to Wu Qiong "HEY·HO," community,found that although subculture identity tends to flow,but without the club through a series of internal logic maintains individual identity,and free of Wu Qiong rock subculture group identification,in a diverse culture environment provides them with rock youth subculture of identity recognition.Finally,based on the analysis of spatial media and social media communication practice,this paper summarizes the media significance of Wu Qiong rock subculture production.To sum up,this paper believes that the rock subculture style of Wu Qiong club is characterized by mixed features,and this group expresses the rebellious spirit of rock and roll mildly through diversified ways.Different from the flowing physical space,the subjects of the rock subculture practice of the Wu Qiong club reach the identity in the virtual social space,and social media becomes the ideal place for them to construct the cultural belonging and emotional dependence.