Research On The New Media Communication Of The Products Created Below From The Perspective Of Youth Subculture

The youth subculture was born in the 3.0 era developed in the Internet age.The interaction between the Internet environment and the social environment has become a reality.The tradition is constantly being reconciled by the Internet.The traditional culture under the youth subculture is also interpreted as a new meaning different from the previous context.This paper mainly expounds the four main aspects of communication,content,communication mode and communication effect of the new media communication components of Wenchuang products,reveals the value and problems in the communication of new media,and then proposes solutions.Wenchuang products are influenced by the youth subculture under the new media communication environment,which is mainly reflected in the“stylization”?“resistance”and“marginality”of content design and the sub-cultural group “handbook family”.The main case draws on the Forbidden City Wenchuang,through the research on the cultural design principles,physical and virtual product introduction and communication methods on the new media platform,to show the influence of youth subculture on the new products in the new media environment.