Cultural Elements Are Integrated Into The Logo Design Comparison

With the development of market economy, competition of global marketing, the cultural economy plays more and more important role around the world day by day.Logo design is an abstract art language; logo design has very remarkable function on the communication of company vision language, product image and conception engineering. During the application of design, the influence and communicational ability of the brand image had been increasing unwittingly. As the company brand image stable developing supporter which is also effectible on the passing of company spirit.With the communication between China and the world increasing in a each passing day, Chinese traditional culture has been more attention paid. Chinese culture industries will be a major method to keep increasing the frequent economic development. At the same time, logo design will be the most valuable position in the culture economic development. During the whole country pay more attention to the nationality, Chinese company would like to post a reward on an eastern culture feature logo design.From now on, whole country culture has a great development, during the designing, designers pay more and more attention on adding more culture feature in their products. As the result, traditional culture and historical features always has directly affections into designing. The improvement of the national power, the development of the technology, the time of the data and the international style leads to the craft on the design industry., Out of the chaos come the heroes, it's also a good opportunity to the design industry, just as the old famous wisdom saying. The traditional culture mixture takes more positive elements, but the wonderful design ideas making sure mix can be done smoothie.At present, the design of the logo is based on the perception of modernism, and the technique and style of the deign is obviously affected by international stylism which is adept in using the elements of color, figure, form and structure to accomplish the design. However, the design focused excessively on the form instead of traditional culture and ethical elements, it failed in incarnating Chinese traditional features. In addition, the design is lacking of individuation because of the ignorance of the specific environment., which is interesting and dicussing by this paper.