| CCTV Spring Festival Gala provides a stage for all the ethnic groups atthe end of the year.Programs which reflected the minority culture is animportant component of the gala. Inclusiveness on the content anddiversity of form made the gala all important manifestation of the minority culture.This thesis analyzed the advantages,effects and the problems of the gala on minority culture communication based on the 29 sessions of CCTV Spring Festival Gala from 1983 to 2011.And as it an example, we discussed how to use the mass communication media to commuincat the minority culture and reach the best transmission results under usually state,in order to protect the cultural diversity of minority culture. This thesis is mainly about the research on the gala's minority cultural communication stratagem,encouraging the ethnic minority areas develop their culture through the TV media. I also want to rouse theattention on the minority culture and give the CCTV an important reference.This thesis is composed of three following parts:The first part discusses the relationship between TV and the minority cultural communication and combing the media profile and image of the theoretical value of the research and practice significance.The second part analyzed the advantages,effects and the problems of the gala on minority culture communication.The third part discuss how to use the mass communication media to commuincat the minority culture and reach the best transmission results under usually state with the inspiration of CCTV Spring Festival Gala.The characteristic of the research decides the main methods including case analysis method,data analysis method,synthesis method,etc. |
