Research On The Zhongyong Thinking And Innovation Behavior

With the rapid development of informationization and globalization,the business environment of enterprises is becoming more and more complex.Whether enterprises can gain competitive advantage in the fiercely competitive market becomes the key to seize the opportunity.Innovation,as the source of power for enterprises to seek development,is an important strategy to break through transformation,and also the focus of winning competitive advantage.The innovation capability of enterprise is closely related to the innovation capability of employee.To study and promote the innovation capability of employee,we can start from the way of employee thinking.The zhongyong thinking,as one of the quintessences of the excellent traditional culture of the Chinese nation,has become a profound way of thinking that affects the people’s words and deeds.Therefore,it is of great significance to explore the mechanism between employee’s zhongyong thinking and innovation behavior in order to enhance the innovation ability of enterprises.Based on the literature,this study explores the relevant theories and mechanisms of zhongyong thinking and innovation behavior,and introduces employee satisfaction as a mediating variable according to goal self-consistency theory,and innovation self-efficacy as a moderating variable according to social cognitive theory.At the same time,it sets up a theoretical model.Then,the empirical analysis of 306 valid questionnaires shows that:(1)zhongyong thinking has a prominent positive effect on employee’s innovation behavior;(2)zhongyong thinking has a prominent positive effect on employee’s satisfaction;(3)Employee’s satisfaction has a partial mediating role between zhongyong thinking and innovation behavior;(4)Innovative self-efficacy has a positive moderating role between employees’ zhongyong thinking and innovation behavior;(5)Innovative self-efficacy has a positive moderating role between employee’s satisfaction and innovation behavior.The conclusion of the study provides practical suggestions for enterprises to strengthen employee innovation at the way of thinking,provides a breakthrough point for enterprises to improve their innovation ability from the psychological perspective of employees,and provides beneficial inspiration for enterprises to focus on employee satisfaction with the purpose of innovation.