Research On H5 Advertising Design Based On WeChat Communication

In 1994 China joined the international Internet,It marks that China has entered the digital age.Tencent launched the application of Intelligent Terminal Instant Messaging Service,WeChat,in 2011.So far,WeChat has become the main platform for new media dissemination.H5 ads on Wechat platform has become the main way for advertisers to publicize to the outside world.It undertakes the important mission of enhancing the reputation of enterprises and establishing a good image,as well as shaping brand image,disseminating culture and transmitting enterprise spirit and attitude.At present,the common Mobile Advertising in China is based on the multi-dimensional production method,which develops the diversity of Mobile Advertising design on the Wechat.Mobile Advertising achieves the perfect connection of human-computer interaction through the interface design which is mainly interactive and supplemented by experience.This paper mainly studies the existence value of Mobile Advertising,turning the potential state to the reality state,helping enterprises to establish a good cultural image,inheriting and developing the role of cultural communication,so that users are deeply impressed.This paper obtain a result that is Mobile Advertising is performance of new media,which is research by Hyper Text Markup Language,advertising communication and how to based on Hyper Text Markup Language to expand the creative ads and other issues.In order to better develop advertising,advertisement designers should pay more attention to the essence of creative design and its artistic form.The full text is divided into five chapters,the first chapter introduces the research background,significance and methods.The second chapter and the third chapter is related to an overview of the new media advertising and H5 analysis of the development of advertising.The fourth chapter through the case analysis of H5 ads and summarized,proposed H5 advertising strategies.The fifth chapter is based on the design practice,extends the idea of the development of H5 ads.The whole idea of this article is to collect data,analyze and solve problems,summed up the design process,through the reflection and exploration of each stage,for the study of WeChat H5 advertising design in the dissemination of solid theoretical basis.