Spatial Narrative Research On Urban Tourism Propaganda Films

Since the birth of the first urban tourism propaganda film in China,it has been 20 years.The urban tourism propaganda film is a special video work that records the times and developments.Policy changes,economic prosperity,urban development,and citizens' lives can all be presented.With the deepening of globalization and the improvement of the level of urbanization in the world,the city's competitive environment has become increasingly fierce.Coupled with the arrival of the visual culture era,urban tourism videos have naturally become an important tool for urban marketing.China have invested more in the production boom of urban tourism videos.The urban tourism propaganda film is mainly represented by the city and the people living in it.It can not only shape the city's tourism image and brand,but also point to the city by expressing the development history of the city,the status quo construction,and the living conditions and mental outlook of the citizens.Future development goals and directions to guide the flow of resources and improve the accuracy of marketing.As the material carrier of all development of the city,space is also one of the core elements of the urban tourism propaganda film.The development process of the city is a comprehensive reflection of the interaction of various factors such as politics,economy,society and technology.Therefore,the urban tourism propaganda film is not only a visual display of urban material space and civic activities,but also implies a deep city behind it.Development concepts and ideas change.Urban planning is an important tool for the implementation of urban development policies and concepts.It is the guiding and blueprint for urban development.As urban planning becomes more important to urban development,urban tourism propaganda films are also affected.Therefore,this paper will take the urban tourism propaganda film as the main object,use image narrative and spatial narrative methods to deconstruct the image production techniques and characterization content in detail,and then study the development of urban tourism propaganda film from the perspective of urban development and urban planning evolution.History,communication connotation and the words behind production.This paper is divided into six parts: The first chapter introduces the background,purpose,research methods,research innovations and the research framework of the whole thesis.The second chapter defines the concept of urban tourism propaganda film by reading the relevant literature of a large number of urban tourism propaganda films,and then discusses the purpose and essence of urban tourism propaganda film from the perspective of urban marketing and advertising.The evolution of urban planning clarifies the development history of urban tourism propaganda films,and summarizes the research on urban tourism propaganda films from the perspective of communication and narratology.The third chapter analyzes the development of China's urban tourism propaganda film from three aspects: production motivation and background,narrative theme and method,and the formation and formation of urban image.The fourth chapter combs the development of Chengdu's urban development,urban planning and propaganda film,and selects the most representative two propaganda films for detailed interpretation,including its production background,narrative style and characterization content,and finally carries out comparative analysis.The fifth chapter analyzes the deep-seated reasons of policy,economy,society and culture behind the evolution of Chengdu city tourism propaganda film based on urban theory.The sixth chapter draws the conclusions of the study and proposes the shortcomings and prospects through reflection.