Study On The Construction Of Traditional Cultural Identity Of TV Program "Everlasting Classics"

As one of the representatives of original cultural programs,“Everlasting Classics ”leads people to feel the charm of traditional culture,form innovation,diversity of communication,moving stories,dissemination and sharing in different media platforms,so that classical poetry can be revitalized in the new era.This article takes the cultural program of “Everlasting Classics ” as the research object,and follows in-depth analysis of the research ideas of “whether to construct cultural identity-how to construct cultural identity-the effect of cultural identity construction”.Explain the reasons for the construction of traditional cultural identity from the perspectives of current cultural communication environment,national level admiration,and program producers.Based on the program text,ritual communication and media,the paper mainly analyzes how the program innovatively presents excellent traditional culture and conveys cultural value and meaning from the perspectives of text symbols,program narratives and expressions.With the theory of communication rituals,the ritual characteristics of the program are discussed,and the ritualized performance and field design of the program participants highlight the cultural significance.Discuss the diversified spread of programs from media communication channels.And combined with network ethnography and interviews to understand the perception of the audience's traditional cultural identity.Through research,it is found that the purpose of creative transformation and dissemination of traditional culture has been basically realized in the process of construction of traditional cultural identity.The innovative forms,narrative stories and dissemination methods of programs are recognized by most audiences.Most audiences can understand the cognitive level of traditional cultural symbols of programs,and clearly express their own understanding and feelings.The traditional text of programs is recognized by most audiences.The value and significance contained in the process of transformation have also won the hearts of the people and gained more recognition.Through observation and interviews,it is found that a small number of audiences have resistance to the program,which indicates that the program still has shortcomings in traditional cultural identity.How to make the cultural programs more profound,let the traditional culture take root and germinate in the hearts of more audiences,and get cultural identity,and take “Everlasting Classics ” as the representative of the study,hoping to provide somereference for the healthy and sustainable development of future TV cultural programs.