Original Heart Of Plants

Grass and wood dyeing is a traditional printing and dyeing technology originated from ethnic minority areas in China.Its simple,unique and creative hand-made dyeing technology closely combines the creation wisdom from life with visual aesthetics to create a wealth of modeling language and morphological patterns.Plain and simple,vivid color,virtual reality,formed its outstanding unique aesthetic taste.Plant dyeing is also commonly known as plant dyeing,which is the traditional technology of dyeing fabrics with natural plant dyes.It contains the thinking concept of ecological design and complies with the sustainable development concept and lifestyle of green design.Take the modern visual image design as the media,shape the brand image for it,focus on giving the brand and product a profound brand aesthetic and promotional value.While emphasizing brand culture,it is beneficial to the vitality of traditional skills and the inheritance of the spirit of creation,and to promote the green transformation of modern consumption patterns and life concepts.At the same time,with the change of consumption environment and social and economic development,specific changes have taken place in consumption behavior and consumption experience,which further intensifies the guiding trend of brand competition.When consumers with increasingly mature minds face dazzling brand and commodity choices,they pay more and more attention to the brand itself and start to consider the brand value and the communication concept it advocates.In the future,the construction of brand not only needs outstanding visual recognition,but also needs to emphasize the added value of brand,so as to enhance the intangible competitiveness of enterprises.Therefore,it is an inevitable choice and effective way to realize brand value to integrate product characteristics,strengthen promotion methods,pay attention to consumers’ sense of participation and consumption experience,and form a loyal consumer group of "shi dye" brand.The first chapter of this paper mainly reviews and sorts out relevant theoretical books,periodicals,Internet literature and preliminary research,integrates and sorts out the research background,research content and research value of this topic,and understands the basic status quo and market situation of the brand identification construction of grass and wood dyeing.The second chapter elaborates the cultural significance of the brand "grass and wood initial heart"--"time dyeing",mainly from the aspects of brand culture,brand value,brand positioning,etc.,emphasizing the leading role of brand core connotation in the whole brand construction and communication,so as to provide theoretical support for how to better design and express its value proposition.Grass in the third chapter is based on "beginner’s mind","dyeing" brand connotation of the brand,is suitable for the design,the brand development strategy is put forward,mainly from the culture symbol of the brand image,brand image of sensory experience,emotional cognitive strategy of the brand image as the breakthrough point,promote the brand of intangible value,and comprehensive brand and product quality,the promotion mode and various elements such as consumer sensory experience,and form a resonance between brands and consumers and profound cognition to the brand.The fourth chapter integrates the basic visual language of brand image design,including brand logo,auxiliary form,text,color,etc.,to establish its own basic visual tone for the brand and strengthen its visual communication intuition and brand appeal.The fifth chapter focuses on consumer sensory experience oriented application and promotion of the brand,through a sensory experience of consumer to consumer groups and brand communication is the necessary way to realize the brand differentiation,"dyeing" brand visual image of the extension form through its packaging,catalog and application promotion materials,etc,directly to the consumer’s demands,make customer feel the brand of respecting the nature,sincere grainy,enjoy life value proposition and brand affinity.