Research On Dynamic Poster Layout Design In New Media Environment

New media has changed the way that information is disseminated and people's way of life,dynamic posters have emerged in the new media environment.Dynamic poster is a kind of visual display art which takes modern technical means as the medium and merges with specific factors such as content and features.It adds the concepts of time and space to the traditional poster which breaks the traditional static form and creates a new dynamic form which is the inevitable trend of the development of contemporary poster design.As a new form of expression in poster design,the dynamic poster must show a different temperament from the traditional poster.Compared with traditional posters,dynamic posters have obvious advantages in terms of communication methods,information content,picture effects and user experience.The dynamic poster also breaks the traditional two-dimensional and planar expression and its multi-dimensional expression,interactive expression and emotional expression are more suitable for contemporary people's reading style.Dynamic poster is a multi-information expression which contains different types of comprehensive information such as text,graphics,images,sounds,animation and so on.This multi-element comprehensive expression greatly increases the difficulty of layout design.It has been ten years since the dynamic poster was developed and now the market is full of dynamic poster works.In the face of a large number of dynamic poster works,how to stand out from others,layout design has become a key issue.This paper is a study on the layout design of new media dynamic posters.First of all,it analyzes the new media dynamic posters so that readers can have a comprehensive understanding of the dynamic posters.Then,taking the layout design as the breakthrough point,the paper elaborates the expression form of dynamic poster layout design in detail.Then,the paper analyzes the layout design methods of dynamic posters,and summarizes the layout design features,layout design principles and various design methods.Finally,Lincoln Park music dynamic poster format design as an example to show its application.Figure39;Table0;Reference 45...